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Opiniones y comentarios de aprendices correspondientes a Pricing Strategy por parte de IE Business School

693 calificaciones
154 revisiones

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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Principales revisiones


Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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76 - 100 de 152 revisiones para Pricing Strategy

por Ерошенков М А

Mar 24, 2020

It was very interesting and usefull!

por Alain C

Mar 10, 2018

Good Information and great learning.

por Krzysztof L

Aug 25, 2017

Great course with a lot of examples.

por rajat k

Jan 18, 2020

Insightful and crisp to understand

por Kelli S C

May 01, 2019

So much to learn but presented we

por Trần K

May 27, 2019

thanks to Coursera and Lecturers

por Giorgio F

May 17, 2020

very good, clear, deep and fast

por Dee M

Sep 14, 2016

Great course - very insightful

por Rauf

May 05, 2020

Really ,this course is great.


Dec 25, 2016

great, professional couse.

por Rehan

May 17, 2020

excellent course good job

por Кабанова Е В

Dec 26, 2017

Thank you for the course!

por Xini W

Mar 19, 2017

Good introduction course

por Veronica F

Jan 29, 2017

Great course! A bit hard

por Ziba H

Apr 25, 2020

thanks for everything

por Ricardo R

Mar 29, 2016

Brilliant and Helpful

por Virendra G

Oct 10, 2016

Excellent course


Apr 06, 2020

amazingg course

por AmirReza M

Feb 15, 2017

It was amazing

por John F

Oct 10, 2016

Great course!

por Carolyn D

Jun 16, 2017

very helpful

por Jose F O A

Nov 28, 2016

great course

por Deep R H

May 07, 2020


por Duke N

Nov 03, 2016


por Jose R P R

Mar 29, 2016

Very useful