Acerca de este Curso

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Resultados profesionales del estudiante

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

29%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

At least 2 years business experience.

Aprox. 15 horas para completar
Inglés (English)

Qué aprenderás

  • Explain limitations and risks of qualitative research

  • Create a moderator guide and design a screening questionnaire to recruit for a focus group

  • Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies

  • Analyze focus group data and create a focus group report following common business practices in qualitative market research

Habilidades que obtendrás

Sample CollectionQualitative ResearchSample Size DeterminationSample PreparationFocus Group

Resultados profesionales del estudiante

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

29%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

At least 2 years business experience.

Aprox. 15 horas para completar
Inglés (English)

ofrecido por

Placeholder

Universidad de California, Davis

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(1,070 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

Getting Started and Qualitative Research

2 horas para completar
10 videos (Total 70 minutos), 3 lecturas, 1 cuestionario
10 videos
Qualitative Market Research Introduction1m
Essential Components of Qualitative Research10m
Choosing Qualitative Research in the Market Research Process8m
Choosing Qualitative Research in a Business Case Scenario5m
Common Qualitative Research Methods (Part 1): Background, Observational, and Panel Research6m
Common Qualitative Research Methods (Part 2): In-Depth Interviews and Focus Groups7m
Limitations and Risk of Qualitative Market Research: Accept Limitations, Mitigate Risks, and Communicate Both10m
Good and Bad Qualities for Conducting Qualitative Research4m
Begin Qualitative Investigation of a Problem or Project10m
3 lecturas
A Note from UC Davis10m
The #1 Focus Group Moderator in the World15m
Get Started with Qualitative Research Checklist5m
1 ejercicio de práctica
Module 1 Quiz30m
Semana
2

Semana 2

5 horas para completar

Design Qualitative Instruments and Plan Recruiting

5 horas para completar
9 videos (Total 49 minutos), 6 lecturas, 2 cuestionarios
9 videos
Best Practices for Writing Questions and Probes6m
Topic Saturation6m
Process for Qualitative Research and Conducting In-Depth Interviews6m
Assessing Questions by Topics and Sequence4m
Designing a Moderator Guide7m
Designing a "Screener" or Screening Questionnaire5m
Recruitment Planning and Best Practices5m
Various Ways to Recruit for Qualitative Research5m
6 lecturas
Video: Focus Group Research 2007 BBQ Sauce Fliptop10m
Suggested Activity: Begin Moderator Guide15m
Suggested Activity: Create a Screener20m
Sample Flier for Cellphone Focus Group5m
Sample Confirmation Letter5m
Review Instructor's Moderator Guide10m
1 ejercicio de práctica
Module 2 Quiz30m
Semana
3

Semana 3

3 horas para completar

Conduct a Focus Group

3 horas para completar
16 videos (Total 61 minutos), 2 lecturas, 1 cuestionario
16 videos
The Purpose and Objectives of a Focus Group8m
Recruiting for a Focus Group11m
Getting the Right Participants to Show Up6m
Introduction to Focus Groups1m
Icebreakers and Introductions2m
Inviting Others to Contribute1m
Collecting Thoughts on a Flipchart1m
Guiding Them to Prioritize1m
Dealing with a Rambler3m
Pair Talking to Each Other1m
Allowing Group to Redirect Your Plan3m
Guiding Conversation as It Takes Its Course11m
Everyone Talking at Once1m
Handling a Debate3m
Concluding Remarks2m
2 lecturas
Quirk's: The Focus Group Bill of Rights10m
Quirk's: Dispelling the Myths about Focus Groups15m
1 ejercicio de práctica
Module 3 Quiz30m
Semana
4

Semana 4

5 horas para completar

Analyze, Interpret and Communicate Qualitative Market Research Data

5 horas para completar
8 videos (Total 45 minutos), 1 lectura, 3 cuestionarios
8 videos
Focus Group Transcription: Process and Options8m
Interpreting Focus Group Notes7m
Analyzing Qualitative Data8m
Components of a Focus Group Report5m
Writing a Focus Group Report8m
Bridging from Qualitative to Quantitative Research4m
Course Summary1m
1 lectura
Focus Group Report Example10m
1 ejercicio de práctica
Module 4 Quiz30m

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