Acerca de este Curso
4.1
33 calificaciones
7 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 4-7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 4-7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
3 horas para completar

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls....
Reading
13 videos (Total 60 min), 4 readings, 1 quiz
Video13 videos
Introduction to Preparing to Design a Quantitative Survey for Market Research1m
Identifying Business Objectives4m
Assessing Suitability of Quantitative Research5m
Building On Qualitative Findings to Inform a Quantitative Survey4m
Introduction to Various Types of Quantitative Surveys1m
Online Surveys4m
Telephone Surveys4m
In-Person Surveys4m
Direct Mail Surveys3m
Steps to Design and Implement a Survey - Part 17m
Steps to Design and Implement a Survey - Part 24m
Recognizing and Avoiding Common Pitfalls6m
Reading4 lecturas
A Note From UC Davis10m
Back to Basics: Six Essential Skills for Telephone Interviewing15m
Qualtrics: 10 Tips for Building Effective Surveys15m
6 Common Survey Writing Mistakes in Market Research10m
Quiz1 ejercicios de práctica
Module 1 Quiz30m
Semana
2
Horas para completar
6 horas para completar

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey....
Reading
12 videos (Total 67 min), 4 readings, 3 quizzes
Video12 videos
Delineating the Market Segment6m
Selecting the Survey Methods7m
Maximizing Response Rates5m
Maximizing Response Rates: Administering a Survey4m
Maximizing Response Rates: Level of Trust4m
Selecting Appropriate Sample Sources7m
Determining Appropriate Sample Size5m
Designing a Questionnaire5m
Designing Appropriate Response Options5m
Performing Quality Control8m
Pre-Testing Your Survey4m
Reading4 lecturas
Quirk's: What Everyone Needs to Know About Sampling10m
Sample Size Calculator5m
7 Tips for Good Survey Questions5m
Qualtrics Resources30m
Quiz1 ejercicios de práctica
Module 2 Quiz30m
Semana
3
Horas para completar
4 horas para completar

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
12 videos (Total 59 min), 3 readings, 6 quizzes
Video12 videos
Reviewing Your Data and Looking for Errors4m
The Importance of Scales5m
Descriptive Analysis: Nominal Data6m
Descriptive Analysis: Ordinal and Interval Data5m
Inferential Analysis: Confidence Interval6m
Testing Hypotheses, Part 1: Overview3m
Testing Hypotheses, Part 2: An Example Application6m
Association Analysis: Comparing Groups of People4m
Association Analysis: Chi-Square Test6m
Association Analysis: Correlation Analysis2m
Causal Analysis6m
Reading3 lecturas
Making Sense of Survey Data30m
Sampling and Samples45m
Datasets for Module 3 Lectures10m
Quiz6 ejercicios de práctica
Sampling Activity10m
Scales Practice Activity10m
Descriptive Analysis Activity20m
Statistical Analysis Practice Activity20m
Causal Analysis Practice Activity10m
Module 3 Quiz30m
Semana
4
Horas para completar
5 horas para completar

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning....
Reading
10 videos (Total 38 min), 3 readings, 4 quizzes
Video10 videos
Regression and Errors6m
Multiple Variables3m
Using Multiple Variables3m
Multiple Regressions: Understanding What Drives Pricing3m
Binary Regression4m
Segmentation and Cluster Analysis4m
Factor Analysis4m
Conjoint Analysis4m
Course Summary1m
Reading3 lecturas
Using Multiple Variables Dataset10m
Regression Analysis30m
Quantitative Data Analysis Techniques for Data-Driven Marketing45m
Quiz3 ejercicios de práctica
Anscombe's Quartet15m
Multiple Regressions Practice Activity10m
Module 4 Quiz30m
4.1
7 revisionesChevron Right

Principales revisiones

por RROct 17th 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

Instructores

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Susan Berman

President, Impact Research
UC Davis Division of Continuing and Professional Education
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Olivier Rubel, PhD

Associate Professor, Graduate School of Management
UC Davis

Acerca de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca del programa especializado Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
Market Research

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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