Acerca de este Curso

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Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Aprox. 16 horas para completar
Inglés (English)

Habilidades que obtendrás

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Aprox. 16 horas para completar
Inglés (English)

ofrecido por

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Universidad de California, Davis

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

Getting Started and Preparing to Design a Quantitative Survey for Market Research

3 horas para completar
13 videos (Total 60 minutos), 4 lecturas, 1 cuestionario
13 videos
Introduction to Preparing to Design a Quantitative Survey for Market Research1m
Identifying Business Objectives4m
Assessing Suitability of Quantitative Research5m
Building On Qualitative Findings to Inform a Quantitative Survey4m
Introduction to Various Types of Quantitative Surveys1m
Online Surveys4m
Telephone Surveys4m
In-Person Surveys4m
Direct Mail Surveys3m
Steps to Design and Implement a Survey - Part 17m
Steps to Design and Implement a Survey - Part 24m
Recognizing and Avoiding Common Pitfalls6m
4 lecturas
A Note From UC Davis10m
Back to Basics: Six Essential Skills for Telephone Interviewing15m
Qualtrics: 10 Tips for Building Effective Surveys15m
6 Common Survey Writing Mistakes in Market Research10m
1 ejercicio de práctica
Module 1 Quiz30m
Semana
2

Semana 2

5 horas para completar

Designing and Implementing a Quantitative Survey

5 horas para completar
12 videos (Total 67 minutos), 4 lecturas, 3 cuestionarios
12 videos
Delineating the Market Segment6m
Selecting the Survey Methods7m
Maximizing Response Rates5m
Maximizing Response Rates: Administering a Survey4m
Maximizing Response Rates: Level of Trust4m
Selecting Appropriate Sample Sources7m
Determining Appropriate Sample Size5m
Designing a Questionnaire5m
Designing Appropriate Response Options5m
Performing Quality Control8m
Pre-Testing Your Survey4m
4 lecturas
Quirk's: What Everyone Needs to Know About Sampling10m
Sample Size Calculator5m
7 Tips for Good Survey Questions5m
Qualtrics Resources30m
1 ejercicio de práctica
Module 2 Quiz30m
Semana
3

Semana 3

4 horas para completar

Analyzing a Survey

4 horas para completar
12 videos (Total 59 minutos), 3 lecturas, 6 cuestionarios
12 videos
Reviewing Your Data and Looking for Errors4m
The Importance of Scales5m
Descriptive Analysis: Nominal Data6m
Descriptive Analysis: Ordinal and Interval Data5m
Inferential Analysis: Confidence Interval6m
Testing Hypotheses, Part 1: Overview3m
Testing Hypotheses, Part 2: An Example Application6m
Association Analysis: Comparing Groups of People4m
Association Analysis: Chi-Square Test6m
Association Analysis: Correlation Analysis2m
Causal Analysis6m
3 lecturas
Making Sense of Survey Data30m
Sampling and Samples45m
Datasets for Module 3 Lectures10m
6 ejercicios de práctica
Sampling Activity10m
Scales Practice Activity10m
Descriptive Analysis Activity20m
Statistical Analysis Practice Activity20m
Causal Analysis Practice Activity10m
Module 3 Quiz30m
Semana
4

Semana 4

4 horas para completar

Assess Approaches and Interpret Quantitative Study Results

4 horas para completar
10 videos (Total 38 minutos), 3 lecturas, 4 cuestionarios
10 videos
Regression and Errors6m
Multiple Variables3m
Using Multiple Variables3m
Multiple Regressions: Understanding What Drives Pricing3m
Binary Regression4m
Segmentation and Cluster Analysis4m
Factor Analysis4m
Conjoint Analysis4m
Course Summary1m
3 lecturas
Using Multiple Variables Dataset10m
Regression Analysis30m
Quantitative Data Analysis Techniques for Data-Driven Marketing45m
3 ejercicios de práctica
Anscombe's Quartet15m
Multiple Regressions Practice Activity10m
Module 4 Quiz30m

Reseñas

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investigación de mercado

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