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Volver a Investigación cuantitativa

Opiniones y comentarios de aprendices correspondientes a Investigación cuantitativa por parte de Universidad de California, Davis

259 calificaciones
49 reseña

Acerca del Curso

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

Principales reseñas


3 de mar. de 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.


4 de nov. de 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.\n\nThanks a lot to the Instructors.\n\nJohn Paco

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1 - 25 de 48 revisiones para Investigación cuantitativa

por Noor N

19 de feb. de 2018

Very strange and convoluted course. Not sure if it was just me, but I felt I was hit with a lot of math and information I was not prepped for from the previous courses or even the previous weeks. This is definitely the weak link in the entire research marketing specialization.

Also I feel the speaker speaks way too fast and many of the course files seemed to be missing information.

por Peter G S

8 de ene. de 2019

The second part of the course was rushed and I could not fully comprehend what the lecturer was saying. Now I am stuck with an assignment that I am struggling to understand and finish.

por Victoria F

16 de nov. de 2018

The last two modules on Statistics were explained too generally and they are difficult to follow. The modules intend to cover Statistics in some detail but it becomes fuzzy and heavy. There are many "practice quizzes" which I did not find helpful at all, I had to look online for information to answer them, however they are compulsory (70% pass grade). It might be better to leave Statistics separately, on a different course altogether.

por Deepkiran

7 de jul. de 2020

Its a platform to enhance your skills and learn the things efficiently with a practical approach

Thanks to Coursera Team

por MOHD Y B

10 de ene. de 2020


por Isabela

15 de mar. de 2022

The instructor's french accent gives non-native english speakers a very hard time to understand the content. It's an unnecessary frustration that puts us at 0.5x speed due to his odd pronunciation. I would categorize it as midly-to-moderately infurating. The course covers good basic content, but does not prepare the student to learn how to put it in practice at all, making the graded activities somewhat of a nightmare to finish. I had to work many extra hours seeking external sources because the course is simply not enough, unlike it's Qual Research counterpart. All in all, good premise, good plan, mediocre execution. 3 stars.

por Arif V

20 de may. de 2018

Concepts could have been thought a little more clearly. I felt like some of the key concepts were rushed.

por Nadiia T

4 de ene. de 2021

Unfortunately, the level of teaching of Prof. Dr. Olivier Rubel did not match what the course had promised. The level of detail explanations wasn't high enough, many things were merely mentioned without describing the meaning of statistic calculations, the speach was very hard to follow due to a hardly understandable accent in English and the lecture notes didn't always make sense. I would not suggest Prof. Rubel should teach this course.

por Muhammad A A

14 de jun. de 2018

I recommend this course to every one who wants to enhance his/her quantitative research skills. Furthermore, this course is very beneficial for researchers, research scholars and students especially those are writing research proposals under quantitative research methodology.

por Olorunfemi T O

4 de mar. de 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.

por John P D

5 de nov. de 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.

Thanks a lot to the Instructors.

John Paco

por Rafael P d S S

8 de nov. de 2019

It is a very good course. I've learned a lot and I feel more prepared to work with quantitative research.

por Rudyanto H

17 de oct. de 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

por Panithi L

25 de may. de 2021

This course is good for someone who is looking for the basic principle of quantitative research

por Dr J T

28 de ago. de 2020

Very Useful course. Instructors and their Pedagogy and Learning strategies are amazing

por Hardik C

12 de jul. de 2021

A​ perfect blend of information and knowledge needed by newcomers to this field

por Gunjan S

16 de jul. de 2020

very helpful in building foundations for market analysis

por Deo k

29 de jun. de 2020

Well covered course in limited time.

por Rashmi R R

14 de jul. de 2020

very productive course

por Analyn B

16 de ene. de 2021

Thank you very much!

por Shivya T

28 de jun. de 2020

it is knowledgeble

por Divyanshu D P

6 de oct. de 2020

Its very helpfull


5 de jul. de 2021

g​ood knowledge

por Louie J

8 de nov. de 2017

Very helpful!


31 de dic. de 2018