This course gives an overview of what is Market research and the components involved in it.

I would like to see more assignments during the process not just quizzes.

This is a good overview of research design and research proposal writing that is useful for people with little knowledge of the research process. As a lecturer who already holds a PhD and teaches similar introductions at Honours, Masters and PhD level I should know.

However, the assessment is not well explained or aligned with the course content and the options in the assessment allow students to choose an easier path for the same marks. It also assumes a lot of extra knowledge not covered in the course about day-to-day business interactions, which may differ in various cultural contexts. It doesn't test students' knowledge of the course material so much as test their recognition of 'issues', which is fine if that's what you're looking for.

Note that instructors and mentors rarely respond to enquiries and you are entirely dependent on peer reviews to pass. This means that you are dependent on your peers not only to be fair and to be competent reviewers, it also means you are dependent on their timing so you cannot complete the course at your own pace.

The course was good but lacked practical examples or case studies. Good for beginners.

How can peers review my assignment? So my certificate depends on them? What if no one reviews my assignment?

not what I was expecting to see as a market research analyst. I was expecting to see a hands on project. An experience where the tutor will be involving us to research something. An excel sheet where he explains calculations and interpret the data. How he gathers the data in real life experience. Most of this class is based on theory.

I really enjoyed the course delivery. Everything was presented in a clear straightforward manner with plenty of examples. Professor Fong is a very experienced and knowledgable expert and it was a pleasure being taught by him. Cheers!

This is very nicely driven course. The submit and & review section is also very good. However, a little dissatisfied that this is only on initiating a research work. It is recommended that the complete course on research is created.

The initial stage of research is generally not given a lot of importance but in reality it lays the foundation of the activity ahead. This course gave a lot of practical examples along with a very well formed assignment.

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

Thank you so much, sir. I am a beginner stage in proposal writing. It was really useful to me. Now I had a piece of knowledge about proposal writing.

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

This is one of the basic course for writing Research Proposal. I suggest every one to take this course. All the best!

Wonderful Course gives insight into research proposals. Helpful in making the right understanding about research.

It was soo good to have informative class with professors of the market research subject...

This course is very helpful for developing me to become a Market Researcher in the Future.

Very systematic and gives lot of insight into market Research in a step by step manner.

Jim Fong is so knowledgeable and makes this content so accessible for me as a learner!

Excellent course, the author inspires to learn more about the subject. Thank you!

Highly applicable course for researchers, a ready-made practical guide per se

It is really good for better understanding of the basics of Market research.

It was a great experience to learn market research methods from Coursera.

Fantastic course, very informative and a must try for marketing students

It really gives me great pleasure and I learn a lot from this course

The course was good and helps in identifying various tools indepth