Jun 15, 2018
What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.
May 03, 2017
I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.
por Raghdah A•
Aug 02, 2017
At first I was overwhlmed by the historical introductn of avdertising in the first week, but the course gow more exciting and facsiniating from week 2 to week 7. I truley can describe how enjoyable and inmormative this course was, I come from a marketing background, and we have been taught that adverts are mediums and element in the marketing mix, thus, its least important though it's the most visible part of marketing. However, this course has changed my entire perception of adverts, and how it's closely attached to any society. What I wished that this course would've covered is a globla adverts in countries other than western ones, and how these ads in certain countries depict their culture, and produced to inform the world of the social norms and cultural values of those countries. In conclusion, thank you so much fort his course, and I would'nt imagine a person other than Professor O'Barr to deliver this course.
por Malena G V•
May 27, 2020
Me parecio un muy buen curso, sin embargo hay algunas lecciones cuya informacion no coincide con el titulo de la misma, por ejemplo, "week 5 What do ads teach us about race, class, gender and sexuality?" en toda esa semana solo vemos genero y sexualidad, mientras que raza y clase no son mencionadas ni explicadas en relación con el tema. Me parece una falta grave ya que son aspectos fundamentales de la publicidad y de la sociedad en si.
por Sanya A•
May 07, 2017
This encouraged me to see and analyse ads that never caught my attention before. My understanding of advertisements has greatly increased, since now I am more aware of it's history,predicted future,and the powerful strategies that one may use to sell. Great course!
por Ashok S•
Mar 13, 2017
The course is much better than my expectation, and the flexibility in the quiz and deadline is much supportive. The content of the course is widely sourced. One should do this whoever want to the the evolution of the advertisement world.
por Berkay A•
Feb 18, 2017
it's helpful but not interactive a lot, sometimes hard to follow the video but the proffessor is quite knowledged about the history, gives a lot of insights and force you to re-assess the course after it finishes , by na
por Amith M•
Dec 01, 2016
Takes you back to the age old version of ad pieces from cave paintings to todays social madness. A complete guide to a better student of advertising. And the 80% cross mark challenging and motivating. Thanks for this.
por Kathryn B•
Feb 08, 2018
This course has really helped with my understanding and background knowledge of advertising, and the impacts of any developments in the advertising industry on modern day and future societies.
por manasi s•
Apr 17, 2020
Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.
por Colin M•
Jul 19, 2019
A great informative course that explore the history and significance of advertising in (primarily) American society.
por Joris J S•
Sep 09, 2017
Good course to learn the different types of advertisement, back ground and what tools you have to persuade people.
por Md M A•
Jul 04, 2020
I have learned so many thing regarding past, present advertising scenario and techniques.
Thanks a lot sir.
por Joy S•
May 04, 2017
Pretty good class. Interesting, authoritative professor. Shows lots of pictures during his lectures.
por Tatev P•
Apr 18, 2020
Great review of history of ads and understanding our perceptions through it.
por PARAG B•
Jun 19, 2019
This course was very informative and has changed my outlook on advertising.
Jun 17, 2020
very good course relating. to every aspect of the advertisement .
por Bismark O•
Feb 08, 2018
The course is very exciting and the Lecturer did perfectly well
por MOHAMMED S•
May 10, 2020
fanastic experiance learned about advertisement history
por JAI K S P•
May 26, 2020
Best Course For Better Understanding
por srinivas g•
Apr 29, 2017
its Resource full and informative
por SHUBHAM B•
Jun 26, 2020
por Erik T•
Apr 26, 2017
Interesting topics, but not taught in the most interesting way. The professor answered in his lecture videos some of my basic questions about advertising, but I don't think that he made the class very exciting and I didn't feel motivated to seek out outside material. I'm glad I took this course, but I don't think that I would recommend it to many other people.
por Maria Z•
Oct 30, 2017
The subject is very interesting, however material used in this course is outdated and relevant to present situation in a very limited way.