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Opiniones y comentarios de aprendices correspondientes a Advertising and Society por parte de Universidad Duke

4.7
estrellas
341 calificaciones
73 revisiones

Acerca del Curso

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Principales revisiones

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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26 - 50 de 71 revisiones para Advertising and Society

por Pujol A

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

por Abin J M

Jun 13, 2018

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

por Pashkov A

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

por 소현 김

Aug 07, 2017

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

por Muhammad T S

Nov 19, 2017

Interesting and useful discussion. Different perspectives shared by a learned professor.

por Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

por Rizwan A K

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

por Amir H V

Nov 26, 2017

Thanks a lot for your effort and hardworking to deliver these course to us.

por Alex I

Nov 21, 2016

Absolutely fantastic course! Great insights and, of course, great teacher!

por Ananya G

May 10, 2017

A well planned and organised course. Good learning experience.

por Nishant N

Oct 29, 2019

I love how the mooc is making me analyse everything around me

por Hazel M

Mar 12, 2017

It has been a very informative and interesting course.

por prashant t

May 02, 2017

very nice and very effective course :)

por trinh t t t

Jul 24, 2017

This is a very useful course. Thanks

por Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

por Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

por Garima

Jun 10, 2017

Great course! Very well designed

por Dado M

Apr 01, 2018

Congratulations Professor!

por Nguyễn T P L

Jul 25, 2017

The course is very helpful

por SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

por Fraidoon S

Feb 15, 2017

it is a wonderful course!

por Губин Т С

Mar 18, 2019

Willam Barr is a genius

por Pankaj k

Oct 30, 2019

very useful subject

por Prashant K

Apr 28, 2019

Very vast knowledge

por Christopher L

Mar 20, 2018

Excellent materials