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Opiniones y comentarios de aprendices correspondientes a Advertising and Society por parte de Universidad Duke

4.7
estrellas
797 calificaciones
187 reseña

Acerca del Curso

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Principales reseñas

KD
14 de jun. de 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG
2 de may. de 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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176 - 184 de 184 revisiones para Advertising and Society

por Jhonatan

12 de nov. de 2020

Muy interante conocer la historia de la publicidad

por Anurag G

10 de mar. de 2021

A good course overall. Basic and introductory.

por JAI K S P

26 de may. de 2020

Best Course For Better Understanding

por vasu n

29 de abr. de 2017

its Resource full and informative

por Chinaza C

26 de sep. de 2020

Enjoyed it!

por SHUBHAM B

26 de jun. de 2020

Very Useful

por Erik T

25 de abr. de 2017

Interesting topics, but not taught in the most interesting way. The professor answered in his lecture videos some of my basic questions about advertising, but I don't think that he made the class very exciting and I didn't feel motivated to seek out outside material. I'm glad I took this course, but I don't think that I would recommend it to many other people.

por Maria Z

30 de oct. de 2017

The subject is very interesting, however material used in this course is outdated and relevant to present situation in a very limited way.

por Yongo A S

18 de jun. de 2021

The course is really enlightening and fun too. Its just that I have reservations with the class on masculinity and femininity