This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale.
Este curso forma parte de Certificado profesional de Representante de ventas de HubSpot
Ofrecido Por

Acerca de este Curso
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale
Habilidades que obtendrás
- Customer Relationship Management (CRM)
- Content Creation
- Customer Success
- Sales
- Sales Enablement
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Adopting a Sales Enablement Mentality
Managing for Sales Enablement
Making the Connection with Your Buyer
Using Content as a Sales Tool
Acerca de Certificado profesional de Representante de ventas de HubSpot

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
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