Este curso forma parte de Programa especializado: Scale Up Your Startup

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Programa especializado: Scale Up Your StartupIE Business School

Acerca de este Curso

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If you are ready to scale up your startup, get ready to fine-tune your products and processes!  Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.
In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. 

This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions.

Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 4 en

Programa especializado: Scale Up Your Startup

Nivel principiante

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Habilidades que obtendrás

Business Strategy
Leadership And Management
Business Process
Entrepreneurship
Strategic Management

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 4 en

Programa especializado: Scale Up Your Startup

Nivel principiante

Experience working in a startup or scaleup company is extremely useful, but not necessary.

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructores

Coursera QA Team

Test

3461 alumnos

5 cursos

Joe Haslam

1585 alumnos

4 cursos

Ofrecido por

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Semana1

Semana 1

3 horas para completar

Product Market Fit

3 horas para completar

3 videos (Total 11 minutos), 10 lecturas, 1 cuestionario

3 videos

Welcome to the Course!1mRethinking Your Product´s Value: From MVP to Whole Product 5mThinking of Your Product Like a Platform4m

10 lecturas

Your Product is Already Obsolete10mNot All Good Products Make Good Businesses10m12 Things About Product-Market Fit10mFinding Product Market Fit - A Chief Product Officer´s Perspective10mHow Superhuman Built an Engine to Find Product Market Fit10mForget Products. Build Ecosystems.10mThe Difference Between Platforms and Ecosystems10mMaking Good Decisions As a Product Manager10mOne for the Roadmap (Podcast)3m#GoBeyond (OPTIONAL)10m

1 ejercicio de práctica

Module 130m

Semana2

Semana 2

3 horas para completar

Growth

3 horas para completar

2 videos (Total 12 minutos), 7 lecturas, 1 cuestionario

2 videos

Growth and Growth Teams6mScaling Product Development5m

7 lecturas

How The Growth Team Helped Facebook Reach 500 Million Users10mThe Only Essential Thing Is Growth10mScaling Product Development10mFive Lessons from Scaling Pinterest10mFive More Lessons from Scaling Pinterest10mRituals For Hypergrowth: An Inside Look At How YouTube Scaled10m#GoBeyond (OPTIONAL)10m

1 ejercicio de práctica

Module 230m

Semana3

Semana 3

3 horas para completar

Sales & Marketing

3 horas para completar

4 videos (Total 22 minutos), 10 lecturas, 1 cuestionario

4 videos

IE Professor Interview: Martin Boehm on Pricing7mScaling Your Sales Operations as You Move Out of the Startup Phase4mMarketing: Doubling Down On What Works, Stopping What Doesn´t 5mZappos: Turning Customer Service Into An Advantage4m

10 lecturas

The Price is Right! Is it?10m9 Tricks To Experiment With Your Pricing Strategy10mScaling Sales: Arming & Aiming — A’s, B’s & C’s10mWhy Startups Should Establish Qualifying Signals for Sales Teams Early On2mFour Main Differences Between Startup Marketing and Scale-Up Marketing10mThe One Thing That Kills Sales (Podcast)30mBuilding a Sales and Marketing Function at a Product Company10mCheck Out The Insane Lengths Zappos Customer Service Reps Will Go To10mReid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10m#GoBeyond (OPTIONAL)10m

1 ejercicio de práctica

Module 3 30m

Semana4

Semana 4

4 horas para completar

Scaling Up Operations

4 horas para completar

6 videos (Total 55 minutos), 13 lecturas, 1 cuestionario

6 videos

Entrepreneur Interview: Mike Arias (Carto) on Operations21mReporting: Dashboards, KPIs & the Single Clarifying Metric 6mPersonal Productivity, Energy Levels and Performance4mRaising Money: Cash, Breakeven & Investors3mVC Interview: Liz Fleming of Adara Ventures16mFinal Thoughts on the Course1m

13 lecturas

10 Marketplace KPIs That Matter10mOKRs and KPIs—Defining Metrics for Innovative Teams10mFrom Six Weeks Roadmaps to OKRs10mBest Practices After 18 Months of OKRs10mOverloaded Circuits - Why Smart People Under Perform10mStress, Startups and Survival10mThe Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10mVC’s Are Not Your Friends, They’re Frenemies10mHow Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5mThe Importance Of Founder-Market Fit & How To Highlight It While Fundraising5mCan Your Startup Generate Venture-Scale Returns?10m#GoBeyond (OPTIONAL)1mRate This Course!10m

1 ejercicio de práctica

Module 4 30m

Acerca de Programa especializado: Scale Up Your Startup

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:

Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Scaling Product and Processes

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Habilidades que obtendrás