Acerca de este Curso
73,003 vistas recientes

Learner Career Outcomes

54%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Griego, Árabe (Arabic)

Qué aprenderás

  • Check

    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

  • Check

    Write your own content for a website that will improve search results

  • Check

    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

Habilidades que obtendrás

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

Learner Career Outcomes

54%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Griego, Árabe (Arabic)

Programa - Qué aprenderás en este curso

Semana
1
5 horas para completar

Getting Started & Introduction to SEO

16 videos (Total 69 minutos), 3 lecturas, 1 cuestionario
16 videos
Introduction1m
Introduction to SEO5m
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3 lecturas
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1 ejercicio de práctica
Getting Started & Introduction to SEO20m
Semana
2
2 horas para completar

Evolution of SEO

4 videos (Total 21 minutos), 2 lecturas, 1 cuestionario
4 videos
How Search Engines Work2m
History of Search Engines (1945 - 1993)7m
Advancement of Search (1993 - 2000)10m
2 lecturas
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1 ejercicio de práctica
Evolution of SEO20m
Semana
3
7 horas para completar

Current SEO Best Practices

9 videos (Total 58 minutos), 7 lecturas, 1 cuestionario
9 videos
Introduction to Search Engine Algorithms6m
SEO Best Practices and Ranking Factors7m
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7 lecturas
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30m
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1 ejercicio de práctica
Current SEO Best Practices30m
Semana
4
6 horas para completar

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

5 videos (Total 22 minutos), 2 lecturas, 1 cuestionario
5 videos
Evolution of Keyword Optimization3m
Strengthening Your Keyword Strategy7m
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2 lecturas
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45m
1 ejercicio de práctica
SEO of Today, Tomorrow and Beyond20m
4.6
901 revisionesChevron Right

Principales revisiones sobre Introduction to Search Engine Optimization

por SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

por KSOct 3rd 2019

I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.

Instructor

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Acerca de Universidad de California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca de Programa especializado Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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