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Learner Reviews & Feedback for Strategic Self-Marketing and Personal Branding by The State University of New York

4.4
stars
212 ratings

About the Course

In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching. By the end of the course, you will be able to: -Understand the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies. - Develop an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools such as the marketing communications mix. - Articulate your job-related skills and personal capabilities convincingly and confidently to prospective employers. - Construct a strong professional brand and image, with a deep understanding of reputation management and impression management strategies. - Implement self-promotion and personal branding strategies effectively to advance your professional growth. - Harness the power of generative AI to establish a robust self-coaching and self-monitoring system for your self-marketing activities, fostering your continual evolution and adaptability. - Organize compelling digital artifact presentations to demonstrate your skill mastery and proficiency. - Utilize peer feedback effectively to enhance your self-marketing and branding efforts. With a unique focus on the innovative use of AI for self-coaching, this course is an excellent choice for individuals looking to differentiate themselves professionally, providing the tools and strategies to market one's skills efficiently and establish a powerful personal brand. We are confident that upon completion, you will be well-equipped to navigate your professional journey with strategic acumen....

Top reviews

NL

Oct 9, 2020

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!

NB

Nov 2, 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

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1 - 25 of 43 Reviews for Strategic Self-Marketing and Personal Branding

By JUNYOUNGYOO

Mar 4, 2019

a few reviewers. I paid 3 times and cannot proceed with 4th course due to no reviewers. please help.

By Wale A

May 5, 2020

The course was very thorough and profoundly impactful.

By Alexa A

May 21, 2018

This is a really helpful course especially for those who aren't in the field of Marketing or Branding. It will help them understand marketing strategies at a simplified level in order to apply them for Self-Marketing purposes. For marketing professionals on the other hand this is a great way to re-purpose your already tried and tested skills at marketing and applying them to one's self. Over all the concepts and tools shared in this course are useful to anyone seeking a job or trying to position themselves in a certain industry. I highly recommend it to fresh graduates, young professionals and even seasoned professionals as a form of re-assessment / revamping.

By Rashmi G R

Apr 15, 2020

This course gives you confidence to brand yourself and opens you up to many self marketing strategies

By NATALIE C T L

Oct 10, 2020

Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!

By Neil B

Nov 3, 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

By Erick V M

Aug 2, 2016

Short of content and engagement

By karli s

Feb 8, 2021

i failed this class because nobody want to review my peer assignment.

By Anthony C

Oct 4, 2016

Too many obvious things.

By Deepthi T

Feb 3, 2021

The course provides good insights into advantages and necessity of managing one's human brand beyond just applying for jobs. The speakers did a great job at being very comprehensive and indeed managed their brand very cleverly. The videos drew my attention to the importance of impression management both at work place and at home. It really improves our visibility and other's respect for us.

Thank You to the speakers and Coursera. Will definitely recommend this course to my colleagues and friends.

By Momma-Amie R

Oct 18, 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

By Mona A A

Jun 22, 2021

good

By Elisabeth N

Jun 14, 2016

This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.

By Chiraag M

Feb 2, 2023

Very useful. Not worth missing if you want to be on the progressive track in personal and professional life. Very good curriculum by the esteemed team at the highly prestigious SUNY Empire State College.

By أمل ب ح ب م ا

Nov 23, 2023

دورة رائعة تجعل النسان يشعر بالتقدير والامتنان لما وصل اليه ويضع لنفسه قيمة

By Vasilis S

Nov 4, 2019

A great course from a great University! Thank you so much!

By Sulaiman S A

Nov 17, 2023

A beautifully put together class and i learnt a lot from

By PRINCESS M D T

Nov 20, 2022

Very helpful and easy to understand every topics.

By Sujai S

Jul 18, 2019

Course content is good in a way viewers can e

By Sagi S

Oct 20, 2018

Awesome! An eye opener to career development.

By Jorge L G

Dec 17, 2019

Very good aknowledge that helps to improve

By Barton l M

May 13, 2020

Strategic to My Personal Brand Thank You

By Marwa A M M

Feb 13, 2019

I like it so much. it helps me a lot

By Maximiliano C

Jun 10, 2022

Excelent Course! I recommend it

By Mohammad M r

Jun 26, 2018

Its an excellent course so far