Acerca de este Curso
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Nivel intermedio

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Marketing and Branding The Skilled Self

10 videos (Total 68 minutos), 5 readings, 3 quizzes
10 videos
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
5 lecturas
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
3 ejercicios de práctica
Week 1 Practice quiz 118m
Week 1 Practice quiz 216m
What have we learned in Week 1?18m
Semana
2
4 horas para completar

Self-Marketing Strategies and Tactics

10 videos (Total 58 minutos), 4 quizzes
10 videos
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
3 ejercicios de práctica
Week 2 Practice quiz 116m
Week 2 Practice quiz 214m
What have we learned in Week 2?14m
Semana
3
4 horas para completar

Personal Branding Strategies and Tactics

9 videos (Total 42 minutos), 1 reading, 4 quizzes
9 videos
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
1 lectura
What does literature say about personal branding?10m
3 ejercicios de práctica
Week 3 Practice quiz 114m
Week 3 Practice quiz 210m
What have we learned in Week 3?12m
Semana
4
1 hora para completar

Course Review

1 video (Total 9 minutos), 1 reading, 1 quiz
1 lectura
End-of-the-course survey10m
1 ejercicio de práctica
What have we learned in the course?24m
4.2
15 revisionesChevron Right

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Strategic Self-Marketing and Personal Branding

por MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

Instructores

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

Acerca de Universidad Estatal de Nueva York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Acerca del programa especializado Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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