Acerca de este Curso
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Nivel principiante

Aprox. 17 horas para completar

Sugerido: 4 weeks of study, 3 hours/week...

Inglés (English)

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User
Los estudiantes que toman este Course son
  • Account Managers
  • Marketers
  • Sales Associates
  • Lawyers
  • Consultants
User
Los estudiantes que toman este Course son
  • Account Managers
  • Marketers
  • Sales Associates
  • Lawyers
  • Consultants

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 17 horas para completar

Sugerido: 4 weeks of study, 3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

The Chinese Consumption Market

11 videos (Total 74 minutos), 4 lecturas, 2 cuestionarios
11 videos
Entering the China Market2m
1.1 The Growth of the Middle Class and of China as a Country6m
1.2 The Sociological and Economic Characteristics of Chinese Consumers4m
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3m
1.4 The Effects of Lay Elitism on Consumption Choices4m
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10m
1.6 The Effects of Agency on Consumption Choices6m
1.7 Dialogue with Scholar: Professor Krishna Savani10m
1.8 This Week's Recap1m
1.9 Dialogue with Practitioner: Susanna Chiu20m
4 lecturas
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Pre-course survey10m
Week 1 Reading List10m
1 ejercicios de práctica
Week 1 Quiz12m
Semana
2
4 horas para completar

Digital Marketing and Relationship Management

8 videos (Total 46 minutos), 2 lecturas, 2 cuestionarios
8 videos
2.2 The Online Shopping Behaviour of Chinese Consumers4m
2.3 Relationship Building in China1m
2.4 What Is Guanxi Management, and Why Is It Important?5m
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5m
2.6 Utilizing New Media to Communicate With Chinese Consumers6m
2.7 Dialogue with Practitioner: Stewart Li10m
2.8 Dialogue with Scholar: Professor He Lingnan6m
2 lecturas
Week 2 Reading List10m
Interim survey10m
1 ejercicios de práctica
Week 2 Quiz22m
Semana
3
3 horas para completar

Materialism and Conspicuous Consumption

8 videos (Total 53 minutos), 1 lectura, 2 cuestionarios
8 videos
3.2 Materialism in China4m
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14m
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24m
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3m
3.6 The Psychological Profiles of Chinese Consumers1m
3.7 Dialogue with Scholar: Professor Carlos Torelli20m
3.8 Dialogue with Practitioner: Anthony Lau9m
1 lecturas
Week 3 Reading List10m
1 ejercicios de práctica
Week 3 Quiz20m
Semana
4
3 horas para completar

Self-Brand Connection, and How to Build a Strong Brand in China

5 videos (Total 47 minutos), 2 lecturas, 2 cuestionarios
5 videos
4.2 How to Build a Strong Brand in China5m
4.3 Dialogue with Scholar: Professor Dongmei Li6m
4.4 Introduction of a Foreign Brand into the Chinese Market9m
4.5 Dialogue with Scholar: Professor Carlos Torelli20m
2 lecturas
Week 4 Reading List10m
Well Done!10m
1 ejercicios de práctica
Week 4 Quiz12m
4.8
12 revisionesChevron Right

Principales revisiones sobre Selling to Chinese Consumers

por LIAug 7th 2019

Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.

por ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

Instructores

Avatar

Prof. Letty Kwan

Assistant Professor
Department of Psychology

Acerca de Universidad China de Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Acerca de Programa especializado Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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