This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
Este curso forma parte de Programa especializado: Doing Business in China
Ofrecido Por
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
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Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
The Chinese Consumption Market
Digital Marketing and Relationship Management
Materialism and Conspicuous Consumption
Self-Brand Connection, and How to Build a Strong Brand in China
Reseñas
- 5 stars83,33 %
- 4 stars12,71 %
- 3 stars2,19 %
- 2 stars0,43 %
- 1 star1,31 %
Principales reseñas sobre SELLING TO CHINESE CONSUMERS
I have a good experience in this course, I highlight the interesting works you need present at the end of each week, I enjoy doing the works.
Good overview on China consumer preference behaviours and motivation behind
This was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers
Very good and applicable to real life for people willing to do business in China
Acerca de Programa especializado: Doing Business in China

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
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