Acerca de este Curso

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Certificado para compartir
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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
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Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

Instructor

Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

ofrecido por

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Universidad China de Hong Kong

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

The Chinese Consumption Market

3 horas para completar
11 videos (Total 74 minutos), 4 lecturas, 2 cuestionarios
11 videos
Entering the China Market2m
1.1 The Growth of the Middle Class and of China as a Country6m
1.2 The Sociological and Economic Characteristics of Chinese Consumers4m
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3m
1.4 The Effects of Lay Elitism on Consumption Choices4m
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10m
1.6 The Effects of Agency on Consumption Choices6m
1.7 Dialogue with Scholar: Professor Krishna Savani10m
1.8 This Week's Recap1m
1.9 Dialogue with Practitioner: Susanna Chiu20m
4 lecturas
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Pre-course survey10m
Week 1 Reading List10m
1 ejercicio de práctica
Week 1 Quiz30m
Semana
2

Semana 2

3 horas para completar

Digital Marketing and Relationship Management

3 horas para completar
8 videos (Total 46 minutos), 2 lecturas, 2 cuestionarios
8 videos
2.2 The Online Shopping Behaviour of Chinese Consumers4m
2.3 Relationship Building in China1m
2.4 What Is Guanxi Management, and Why Is It Important?5m
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5m
2.6 Utilizing New Media to Communicate With Chinese Consumers6m
2.7 Dialogue with Practitioner: Stewart Li10m
2.8 Dialogue with Scholar: Professor He Lingnan6m
2 lecturas
Week 2 Reading List10m
Interim survey10m
1 ejercicio de práctica
Week 2 Quiz30m
Semana
3

Semana 3

3 horas para completar

Materialism and Conspicuous Consumption

3 horas para completar
8 videos (Total 53 minutos), 1 lectura, 2 cuestionarios
8 videos
3.2 Materialism in China4m
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14m
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24m
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3m
3.6 The Psychological Profiles of Chinese Consumers1m
3.7 Dialogue with Scholar: Professor Carlos Torelli20m
3.8 Dialogue with Practitioner: Anthony Lau9m
1 lectura
Week 3 Reading List10m
1 ejercicio de práctica
Week 3 Quiz30m
Semana
4

Semana 4

3 horas para completar

Self-Brand Connection, and How to Build a Strong Brand in China

3 horas para completar
5 videos (Total 47 minutos), 2 lecturas, 2 cuestionarios
5 videos
4.2 How to Build a Strong Brand in China5m
4.3 Dialogue with Scholar: Professor Dongmei Li6m
4.4 Introduction of a Foreign Brand into the Chinese Market9m
4.5 Dialogue with Scholar: Professor Carlos Torelli20m
2 lecturas
Week 4 Reading List10m
Well Done!10m
1 ejercicio de práctica
Week 4 Quiz30m

Reseñas

Principales reseñas sobre SELLING TO CHINESE CONSUMERS

Ver todas las reseñas

Acerca de Programa especializado: Doing Business in China

Doing Business in China

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.