1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands

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From the course by The Chinese University of Hong Kong
Selling to Chinese Consumers
15 ratings
The Chinese University of Hong Kong
15 ratings
Course 1 of 4 in the Specialization Doing Business in China
From the lesson
The Chinese Consumption Market

Meet the Instructors

  • Prof. Letty Kwan
    Prof. Letty Kwan
    Assistant Professor
    Department of Psychology