Advanced Search Engine Optimization Strategies

4.4
206 ratings
57 reviews

Course 5 of 6 in the Search Engine Optimization (SEO) Specialization

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
SvgLevelIntermediate

Nivel intermedio

Clock

Aprox. 10 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week
CommentDots

English

Subtítulos: English

Qué aprenderás

  • Check
    Apply techniques to optimize mobile-friendly websites
  • Check
    Boost mobile app discovery
  • Check
    Build SEO for international audiences through content localization
  • Check
    Leverage social media to drive organic SEO traffic

Habilidades que obtendrás

Data AnalysisMathematical OptimizationMarketing
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
SvgLevelIntermediate

Nivel intermedio

Clock

Aprox. 10 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week
CommentDots

English

Subtítulos: English

Syllabus - What you will learn from this course

1

Section
Clock
7 hours to complete

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders....
SvgReading
12 videos (Total 66 min), 5 readings, 1 quiz
Video12 videos
Welcome to Technical Search Engine Optimization2m
Discover What Technical SEO Can Do for Your Website4m
Compare Website Performance and Analysis Tools6m
Compare Plug-in Tools for Technical SEO5m
Find and Fix Technical Issues on Your Website6m
Heighten Visibility with Google Quick Answers4m
Boost Website Accessibility5m
Take Action with Analysis Tools to Improve Site Architecture6m
Analyze and Accelerate Page Load Speed6m
Conduct and Document a Website Audit6m
Achieve Positive Change Working with Stakeholders8m
SvgReading5 readings
Use Canonical URLs10m
Indicate Paginated Content10m
Pagination with rel=“next” and rel=“prev”10m
Infinite Scroll Search-Friendly Recommendations10m
Registration and Subscription Sites10m
Quiz1 practice exercises
Intermediate Technical SEO20m

2

Section
Clock
7 hours to complete

Take Your Website Global

In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace. ...
SvgReading
9 videos (Total 68 min), 4 readings, 1 quiz
Video9 videos
Prepare Your Framework for Global Expansion9m
Strategize to Grasp Global Opportunities8m
Use Principles and Practices to Win on a Global Level7m
Align with Search Engines’ Global Guidance8m
Structure Your URLs for Greatest Global Impact5m
Employ Localization to Best Serve Global Customers9m
Engage Launch Strategies for Global Web Marketing9m
Validate Global SEO and Empower Stakeholders for Global Roles6m
SvgReading4 readings
International SEO Core Considerations10m
How to Make the Most Out of an International SEO Campaign10m
Multi-regional and Multilingual Sites10m
Use hreflang for Language and Regional URLs10m
Quiz1 practice exercises
Take Your Website Global20m

3

Section
Clock
8 hours to complete

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps. ...
SvgReading
8 videos (Total 56 min), 7 readings, 2 quizzes
Video8 videos
Grasp the Huge Opportunity in Mobile and Apps4m
Check this List of Mobile Friendly Best Practices7m
Beat the Competition with Easy-to-Find Apps8m
Use Keywords to Optimize and Localize Your App Store6m
Interpret and Use Data to Competitive Benefit9m
Generate Great Business Results from Case Studies9m
Take Advantage of Innovations and Future Trends6m
SvgReading7 readings
Mobile Friendly Aspects of Web Design (Resource)10m
How to Get Started with Mobile Friendliness10m
The Larger Context of Mobile10m
How to Choose Your First Google Play ASO Keyword10m
Get Discovered on Google Play Search10m
Support HTTP URLs in Your App10m
App Indexing10m
Quiz1 practice exercises
Make the Most of Mobile App SEO20m

4

Section
Clock
3 hours to complete

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders. ...
SvgReading
10 videos (Total 58 min), 3 readings, 1 quiz
Video10 videos
Make Sense of Today’s Data to Provide Future Insights3m
Overcome Common Mistakes & Errors in Data Analysis7m
Quantify Success with Many Useful Metrics13m
Measure What Matters with Data Analysis Tools5m
Benefit by Learning to Use Google Analytics3m
Analyze Data Reports to Increase Revenue4m
Consider Advanced Analytics to Drive Business8m
Enhance Performance with Enterprise-Level Platforms4m
Course Summary4m
SvgReading3 readings
Measuring & Tracking Success of Your SEO Strategy10m
The 14 Most Important SEO Metrics10m
21 Metrics for Monitoring SEO Health10m
Quiz1 practice exercises
Identify Metrics to Drive Performance20m
4.4

Top Reviews

By KSOct 10th 2017

Very exhausting, very ambitiously but such a great source of knowledge and possibility to develop the basic skill- & mindset of a SEO guy. Really Really great course!

By AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

Instructor

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

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