Acerca de este Curso
4.5
273 calificaciones
70 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

Habilidades que obtendrás

Data AnalysisAnalyticsMarketingMathematical Optimization
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Horas para completar

Aprox. 14 horas para completar

Sugerido: 4-6 weeks of study, 5-7 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
7 horas para completar

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders....
Reading
12 videos (Total 66 minutos), 5 readings, 1 quiz
Video12 videos
Welcome to Technical Search Engine Optimization2m
Discover What Technical SEO Can Do for Your Website4m
Compare Website Performance and Analysis Tools6m
Compare Plug-in Tools for Technical SEO5m
Find and Fix Technical Issues on Your Website6m
Heighten Visibility with Google Quick Answers4m
Boost Website Accessibility5m
Take Action with Analysis Tools to Improve Site Architecture6m
Analyze and Accelerate Page Load Speed6m
Conduct and Document a Website Audit6m
Achieve Positive Change Working with Stakeholders8m
Reading5 lecturas
Use Canonical URLs10m
Indicate Paginated Content10m
Pagination with rel=“next” and rel=“prev”10m
Infinite Scroll Search-Friendly Recommendations10m
Registration and Subscription Sites10m
Quiz1 ejercicio de práctica
Intermediate Technical SEO20m
Semana
2
Horas para completar
7 horas para completar

Take Your Website Global

In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace. ...
Reading
9 videos (Total 68 minutos), 4 readings, 1 quiz
Video9 videos
Prepare Your Framework for Global Expansion9m
Strategize to Grasp Global Opportunities8m
Use Principles and Practices to Win on a Global Level7m
Align with Search Engines’ Global Guidance8m
Structure Your URLs for Greatest Global Impact5m
Employ Localization to Best Serve Global Customers9m
Engage Launch Strategies for Global Web Marketing9m
Validate Global SEO and Empower Stakeholders for Global Roles6m
Reading4 lecturas
International SEO Core Considerations10m
How to Make the Most Out of an International SEO Campaign10m
Multi-regional and Multilingual Sites10m
Use hreflang for Language and Regional URLs10m
Quiz1 ejercicio de práctica
Take Your Website Global20m
Semana
3
Horas para completar
8 horas para completar

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps. ...
Reading
8 videos (Total 56 minutos), 7 readings, 2 quizzes
Video8 videos
Grasp the Huge Opportunity in Mobile and Apps4m
Check this List of Mobile Friendly Best Practices7m
Beat the Competition with Easy-to-Find Apps8m
Use Keywords to Optimize and Localize Your App Store6m
Interpret and Use Data to Competitive Benefit9m
Generate Great Business Results from Case Studies9m
Take Advantage of Innovations and Future Trends6m
Reading7 lecturas
Mobile Friendly Aspects of Web Design (Resource)10m
How to Get Started with Mobile Friendliness10m
The Larger Context of Mobile10m
How to Choose Your First Google Play ASO Keyword10m
Get Discovered on Google Play Search10m
Support HTTP URLs in Your App10m
App Indexing10m
Quiz1 ejercicio de práctica
Make the Most of Mobile App SEO20m
Semana
4
Horas para completar
3 horas para completar

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders. ...
Reading
10 videos (Total 58 minutos), 3 readings, 1 quiz
Video10 videos
Make Sense of Today’s Data to Provide Future Insights3m
Overcome Common Mistakes & Errors in Data Analysis7m
Quantify Success with Many Useful Metrics13m
Measure What Matters with Data Analysis Tools5m
Benefit by Learning to Use Google Analytics3m
Analyze Data Reports to Increase Revenue4m
Consider Advanced Analytics to Drive Business8m
Enhance Performance with Enterprise-Level Platforms4m
Course Summary4m
Reading3 lecturas
Measuring & Tracking Success of Your SEO Strategy10m
The 14 Most Important SEO Metrics10m
21 Metrics for Monitoring SEO Health10m
Quiz1 ejercicio de práctica
Identify Metrics to Drive Performance20m
4.5
70 revisionesChevron Right

Principales revisiones

por AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

por AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

Instructor

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

Acerca de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca del programa especializado Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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