Arizona State University
商务英语课程:市场与营销英语 Marketing & Sales
Arizona State University

商务英语课程:市场与营销英语 Marketing & Sales

This course is part of 商务英语课程 Business English Specialization

Taught in Chinese (Simplified)

Andrea Mürau Haraway
Wanda Huber
Jenny Young

Instructors: Andrea Mürau Haraway

Top Instructor

2,798 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level
Some related experience required
31 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the 商务英语课程 Business English Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

What's included

6 videos7 readings5 quizzes2 peer reviews2 discussion prompts

你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

What's included

6 videos10 readings5 quizzes1 peer review2 discussion prompts

好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch.

What's included

6 videos8 readings4 quizzes1 peer review1 discussion prompt

在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

What's included

6 videos8 readings4 quizzes4 discussion prompts

相较于其他的推销情况,为什么我们对某些推销有较好的响应呢?杰克需要协助,因他要对资深管理阶层做简报,所以他请求凯萨琳提供建议。第五周涵盖了简报,推销,即席演讲,销售讲稿和销售简报咨询的秘方,这些将让你充满自信,也让你的用字铿锵有力。 Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

What's included

6 videos16 readings6 quizzes1 peer review3 discussion prompts

这一周,我们将复习和练习本课程的重要概念和语言。观看这些影片,检视你的知识,理解与分析市场与营销英语课程你最喜爱的技巧。In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

What's included

1 video1 reading1 quiz1 peer review

Instructors

Andrea Mürau Haraway

Top Instructor

Arizona State University
13 Courses458,251 learners
Wanda Huber
Arizona State University
12 Courses250,721 learners
Jenny Young
Arizona State University
12 Courses250,721 learners

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