Measuring Social IMC Programs

From the course by Northwestern University
Content, Advertising & Social IMC
544 ratings
Northwestern University
544 ratings
Course 4 of 6 in the Specialization Social Media Marketing
From the lesson
Measuring Your Social Programs
In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc