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Volver a Content, Advertising & Social IMC

Content, Advertising & Social IMC, Northwestern University

4.7
615 calificaciones
85 revisiones

Acerca de este Curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Principales revisiones

por AH

Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

por RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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83 revisiones

por ALLANNA Nigro

Nov 29, 2018

The course was very interesting because gave me at the same time, a general and specific idea about how to create a good content and generate more visits in my pages. It is very important when you want to promote your product/ideas to a different audience and you do not know exactly what to say, how to say and what to show them. Also the course gave me inspiration to create a personal blog - https://allannanigro.wixsite.com/misitio/blog/aventuras-en-tierras-aztecas that allowed me to put into practice all of the content learned during the course. Thank you IBM and Coursera for this excellent opportunity :)

por Danielle Cochran

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

por Diane Morneau

Sep 19, 2018

Very helpful

por DAMILOLA EMMANUEL OLOWOSAGA

Jul 09, 2018

great

por Bining Zhao

Jul 02, 2018

good

por Manu Shrivastava

Jun 26, 2018

Amazing course ! I learnt a lot

por Susana Otero

May 21, 2018

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

por Jennifer Coates

Mar 19, 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

por Hamdy Refaat Mohamed Mohamed Goher

Mar 02, 2018

great mooc

por Hans Keist

Jan 11, 2018

The tool kit and guidance on how to create a blog is extremely valuable and effective.