Chevron Left
Volver a Content, Advertising & Social IMC

Opiniones y comentarios de aprendices correspondientes a Content, Advertising & Social IMC por parte de Universidad Northwestern

1,022 calificaciones
154 reseña

Acerca del Curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Principales reseñas

5 de feb. de 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

29 de sep. de 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Filtrar por:

76 - 100 de 152 revisiones para Content, Advertising & Social IMC


20 de jul. de 2017

Just so much excellent information.

por Sabine B

24 de abr. de 2021

great tools and hands-on practice!

por Space G H

21 de jun. de 2021

Have fun with your ABSplit Test!!

por Ashapurna D

30 de jul. de 2019

A very enlightening experience!

por Manu S

25 de jun. de 2018

Amazing course ! I learnt a lot

por Violet Z

11 de jun. de 2016

Excellent source of information

por Luis M

10 de feb. de 2016

Great content...congrats Randy!

por Ronak T

31 de may. de 2020

Such an amazing course it was.

por Samantha S

25 de mar. de 2020

Very helpful, and informative.

por shubham r

2 de nov. de 2021

This course was very creative

por Lucy C

3 de sep. de 2017

this was an exciting journey

por Neda B

10 de ene. de 2016

Very useful and informative.

por Elaine T

24 de mar. de 2016

practical and insightful!

por Manish T

8 de ene. de 2016

A very informative course

por amberli

12 de feb. de 2020

I love this MOOC

Thanks !

por Mónica V V

5 de nov. de 2020

Really good one ;)

por Styliani B

8 de feb. de 2021

Totally worth it.

por Ma. C G Q

23 de nov. de 2020

Full of learning!

por srikanth n

30 de ene. de 2017

very good content

por Lisa S

4 de sep. de 2016

Best course ever!

por Selin I B

16 de ene. de 2016

Thanks Professor!

por Diacajo, J P

25 de sep. de 2021

Lot of learnings

por Mounir R

17 de oct. de 2017

Awesome Number 1

por Kayser F

20 de ago. de 2020

Great training!