Acerca de este Curso
4.9
153 calificaciones
29 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Social Media MarketingSocial MediaBudgetPlanning
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
Reading
6 videos (Total 45 minutos), 3 readings
Video6 videos
How You Will Build Your Social Media Marketing Strategy7m
Linked Cells in your Social Marketing Planning Worksheets2m
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
Reading3 lecturas
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
Semana
2
Horas para completar
3 horas para completar

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
Reading
8 videos (Total 156 minutos), 2 readings
Video8 videos
Selecting Your Strategy6m
Engagement Marketing10m
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1m
June 2, 2016 Online Meetup Recording45m
Reading2 lecturas
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
Semana
3
Horas para completar
1 hora para completar

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
Reading
4 videos (Total 38 minutos), 2 readings
Video4 videos
Performance Funnels and KPIs10m
Creating Your Program's Budget7m
Justifying Your Program8m
Reading2 lecturas
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
Semana
4
Horas para completar
3 horas para completar

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
Reading
4 videos (Total 20 minutos), 1 reading, 1 quiz
Video4 videos
Social Marketing Schedule5m
Presenting Your Plan4m
Final Presentation of the Specialization6m
Reading1 lectura
Steps to Complete for this Unit10m
4.9
29 revisionesChevron Right
Dirección de la carrera

55%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

53%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

44%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

por DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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