About this course: Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info | Course 6 of 6 in the Social Media Marketing Specialization |
| Commitment | 5 weeks of study, 2-4 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Welcome to the Capstone!
- Video: How You Will Build Your Social Media Marketing Strategy
- Reading: Download the Project Templates and Worksheets
- Video: Linked Cells in your Social Marketing Planning Worksheets
- Reading: Steps to Complete for this Unit
- Reading: Download PDFs of the Presentation Slides
- Video: Your Market Planning Tool
- Video: Secondary Research to Start the Process
- Video: Defining Your Social Market
- Reading: Steps to Complete for this Unit
- Video: Establishing Your Empowering Concept
- Video: Selecting Your Strategy
- Video: Engagement Marketing
- Reading: 52 Week Scheduling Template for Engagement Marketing
- Video: Nurture Marketing
- Video: Social IMC
- Video: Community Support Sites
- Video: March 9, 2016 Online Meetup Recording
- Video: June 2, 2016 Online Meetup Recording
- Reading: Steps to Complete for this Unit
- Video: Developing Your Marketing Program
- Video: Performance Funnels and KPIs
- Video: Creating Your Program's Budget
- Video: Justifying Your Program
- Reading: Download a Budget and Metrics Example
- Reading: Steps to Complete for this Unit
- Video: Pilot Program
- Video: Social Marketing Schedule
- Video: Presenting Your Plan
- Video: Final Presentation of the Specialization
- Reading: Don't forget to do your 3 peer reviews!
- Video: That's a Wrap!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
Extremely valuable
The best course of Social Media Marketing I've ever seen. Many thanks to Randy Hlavac, it was a pleasure to attend this course and the whole specialization.
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make me understand how to calculate ROI