Acerca de este Curso
4.9
152 ratings
29 reviews
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...
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Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
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Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
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Sugerido: 5 weeks of study, 2-4 hours/week

Aprox. 10 horas para completar
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English

Subtítulos: English

Habilidades que obtendrás

Social Media MarketingSocial MediaBudgetPlanning
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 5 weeks of study, 2-4 hours/week

Aprox. 10 horas para completar
Comment Dots

English

Subtítulos: English

Programa - Qué aprenderás en este curso

1

Sección
Clock
1 hora para completar

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
Reading
6 videos (Total: 45 min), 3 readings
Video6 videos
How You Will Build Your Social Media Marketing Strategy7m
Linked Cells in your Social Marketing Planning Worksheets2m
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
Reading3 lecturas
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m

2

Sección
Clock
3 horas para completar

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
Reading
8 videos (Total: 156 min), 2 readings
Video8 videos
Selecting Your Strategy6m
Engagement Marketing10m
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1m
June 2, 2016 Online Meetup Recording45m
Reading2 lecturas
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m

3

Sección
Clock
1 hora para completar

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
Reading
4 videos (Total: 38 min), 2 readings
Video4 videos
Performance Funnels and KPIs10m
Creating Your Program's Budget7m
Justifying Your Program8m
Reading2 lecturas
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m

4

Sección
Clock
3 horas para completar

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
Reading
4 videos (Total: 20 min), 1 reading, 1 quiz
Video4 videos
Social Marketing Schedule5m
Presenting Your Plan4m
Final Presentation of the Specialization6m
Reading1 lectura
Steps to Complete for this Unit10m
4.9
Direction Signs

55%

comenzó una nueva carrera después de completar estos cursos
Briefcase

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Money

44%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

por DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Instructor

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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