Acerca de este Curso
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100 % en línea

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Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)

Habilidades que obtendrás

Social Media MarketingSocial MediaBudgetPlanning

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Capstone Project

6 videos (Total 45 minutos), 3 readings
6 videos
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
3 lecturas
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
Semana
2
3 horas para completar

Selecting a Strategy

8 videos (Total 156 minutos), 2 readings
8 videos
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1h 1m
June 2, 2016 Online Meetup Recording45m
2 lecturas
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
Semana
3
1 hora para completar

Develop Your Marketing Program

4 videos (Total 38 minutos), 2 readings
2 lecturas
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
Semana
4
3 horas para completar

Complete and Submit Your Capstone Projects

4 videos (Total 20 minutos), 1 reading, 1 quiz
4 videos
Final Presentation of the Specialization6m
1 lectura
Steps to Complete for this Unit10m
4.9
30 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

36%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Social Marketing Capstone Project

por MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

por DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Instructor

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca de Programa especializado Marketing por redes sociales

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing por redes sociales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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