Chevron Left
Volver a Social Marketing Capstone Project

Opiniones y comentarios de aprendices correspondientes a Social Marketing Capstone Project por parte de Universidad Northwestern

207 calificaciones
38 revisiones

Acerca del Curso

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

Principales revisiones


May 24, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?


Mar 26, 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Filtrar por:

26 - 38 de 38 revisiones para Social Marketing Capstone Project

por Pierrette M P M

Mar 27, 2016

Excellent introduction to marketing budgets

por Apichart T

Aug 19, 2017

make me understand how to calculate ROI

por Gayle H

Sep 19, 2017

Fantastic and a great help.

por Ignacio M N

Dec 06, 2019

Excelente especialización

por Shilpi P

Jul 23, 2017

Extremely valuable

por Sebastián S

Apr 04, 2016

Very very useful

por Walfredo d F

Feb 20, 2017

Just great.

por Luz E P A

Mar 04, 2017


por María F G G

Sep 16, 2016


por Mounir R

Jan 02, 2019


por 付栩雯

Sep 17, 2017


por Larissa C

Apr 25, 2018


por linda n o q

Dec 07, 2016

It was an insightful course which looked at key strategies most often ignored by social marketers. Randy did a great job on that excel sheet for the capstone project! Thank you.