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Opiniones y comentarios de aprendices correspondientes a Social Marketing Capstone Project por parte de Universidad Northwestern

178 calificaciones
30 revisiones

Acerca del Curso

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

Principales revisiones


May 24, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?


Mar 26, 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

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26 - 30 de 30 revisiones para Social Marketing Capstone Project

por Walfredo d F

Feb 20, 2017

Just great.

por Pierrette M P M

Mar 27, 2016

Excellent introduction to marketing budgets

por Madhu K

Jul 19, 2018

Awesome specialization! I highly recommend this specialization course for people who want to grow there business small to advance level by using social strategy. I am so thankful for this course. Thank you so much, Randy for teaching so well and Thank you Coursera for providing this Amazing platform.

por Syed S R

Sep 24, 2018

There is an error in the specialization certificate. A spelling error. It currently is ''an online, non-credit program offer by Northwestern University''. The ''d'' is missing in the word ''offered''. It is supposed to be ''an online, non-credit program offered by Northwestern University'' . Please rectify it and let me know.

por linda n o q

Dec 07, 2016

It was an insightful course which looked at key strategies most often ignored by social marketers. Randy did a great job on that excel sheet for the capstone project! Thank you.