Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)

Habilidades que obtendrás

Social Media MarketingBrand ManagementCampaign ManagementAd Management
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)

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Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

Introduction to Social Media Advertising

3 horas para completar
13 videos (Total 52 minutos), 5 lecturas, 2 cuestionarios
13 videos
Introduction to Daniel Kob1m
Fundamentals of Social Media Advertising Overview3m
Careers in Digital Marketing5m
Introduction to Social Media Advertising Overview1m
Why and When to Pay for Ads2m
Organic Posts vs. Paid Ads5m
Organic Posts vs. Paid Ads on Facebook and Instagram5m
Ad Formats on Popular Social Media Platforms5m
The Five Components of a Social Media Ad5m
Anatomy of a Facebook and Instagram Ad3m
Evaluating the Effectiveness of an Ad4m
Introduction to Social Media Advertising Conclusion1m
5 lecturas
Fundamentals of Social Media Advertising Course Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Overview of Ad Formats on Different Social Media Platforms20m
2 ejercicios de práctica
Why, When and Where to Advertise Practice Quiz10m
Introduction to Social Media Advertising Quiz20m
Semana
2

Semana 2

2 horas para completar

Creating Effective Ads on Social Media

2 horas para completar
7 videos (Total 38 minutos), 3 lecturas, 2 cuestionarios
7 videos
How Your Business Goals Determine Your KPIs5m
Tips for Sourcing and Creating Ad Visuals6m
Writing Effective Copy for Your Ad8m
Collaborating with Internal and External Teams5m
Working with Creative Briefs8m
Creating Effective Ads on Social Media Conclusion2m
3 lecturas
Tools for Creating Effective Visuals10m
Tools to Employ for Effective Copy10m
Creative Brief Worksheet30m
2 ejercicios de práctica
Designing and Writing Effective Ads Practice Quiz10m
Creating Effective Ads on Social Media Quiz20m
Semana
3

Semana 3

1 hora para completar

Data, Privacy and Policies on Social Media

1 hora para completar
10 videos (Total 32 minutos)
10 videos
Data-Based Advertising3m
How Data is Collected Online2m
Different Data Formats5m
Who Collects and Stores Data?3m
Intro to Data Protection Policies1m
Government Regulations: GDPR, CCPA & COPPA5m
Industry Self-Regulation3m
Company Data Policies2m
Data, Privacy and Policies on Social Media Conclusion1m
2 ejercicios de práctica
The Role of Data in Social Media Advertising Practice Quiz10m
Data, Privacy and Policies on Social Media Quiz20m
Semana
4

Semana 4

1 hora para completar

Getting Started with Advertising on Facebook and Instagram

1 hora para completar
9 videos (Total 30 minutos), 1 lectura, 2 cuestionarios
9 videos
Case Study: Charleston Gourmet Burger Company3m
Build an Ad from Your Facebook Business Page4m
Choose the Ad Objective for Your Business Goal2m
Case Study: Blooms France2m
Build an Ad from Your Instagram Business Account4m
Instagram Stories Ads3m
Creative Tips for Ads in Stories5m
Getting Started with Advertising on Facebook and Instagram Conclusion1m
1 lectura
Types of Facebook Ads You Can Create Directly from Your Page10m
2 ejercicios de práctica
First Steps of Advertising on Facebook Practice Quiz10m
Getting Started with Advertising on Facebook and Instagram Quiz20m

Reseñas

Principales reseñas sobre FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING

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Acerca de Certificado profesional de Marketing en redes sociales: Facebook

Marketing en redes sociales: Facebook

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