The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

As many students mentioned, this course contains a video tutorial of Crimson Hexagon which we don't actually have the access to operate it. To me, this course is very useful because I have used Crimson Hexagon and other social listening platforms before, I gained more systematic insights through this course. But for those new to the social listening platform, I believe there are some barriers to understand the concepts fully, but it is worth if you are going to devote to this career in the future.

This course did great at giving you a basic understanding to social media analytics. The lectures were entertaining, informative, and opened my mind to understanding how businesses interpret social media data and use it to their advantage.

Incredibly useful: everything I have learnt is practical and I immediately applied my new knowledge to my job. Brilliant! The material, from Excel templates to the articles, to the recommendation for new softwares is great.

Very useful tools presented, great explanations and perfect walk through with Excel.

It is really helpful to understand the current business scenario of digital media.

very good and in depth course. also enjoyed the peer graded review

NICE

Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good

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is course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.

Great course for marketing purposes, less for intelligence

Too many peer rated tasks, too few quizzes

It is a nice course

Out of date. A number of links no longer work and a number of the tools have changed or no longer available.

BAsically is a crimson hexagon tour... (this software doesnt exisist anymore), My expectation was how to download data from social network and use analytics (python, R, knime, etc) ... but software like Crimson we have a lot and are expensive is not analytic social media , the course is more "crimson tutorial user"