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Opiniones y comentarios de aprendices correspondientes a Marketing deportivo por parte de Universidad Northwestern

4.8
estrellas
228 calificaciones
72 revisiones

Acerca del Curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Principales revisiones

SP

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

JJ

Jan 28, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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1 - 25 de 74 revisiones para Marketing deportivo

por Cimone P

Jan 23, 2020

This course was beyond word of amazing! I'm in the process of switching career fields and I found Northwestern's Sports MArketing course was the perfect stepping stone to do so. Thank you so much for offering this

por Robert L

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

por David D

Mar 23, 2020

Solid course. For beginners in marketing and communications.

por Martin C P

Jan 18, 2020

Principios básicos para el Sports Marketing. No es tan profundo pero para iniciar en el mundo del deporte sin un background de marketing esta bien. En mi caso estudie marketing por lo que muchos de los puntos ya eran un poco repetitivos. Creo que los videos de las entrevistas pudieron ser mejores.

por Gilberto B

Feb 28, 2019

It is good, but it is a bit too basic.

por Yukiko S

Dec 24, 2019

The course was fantastic. I am really lucky to have found it. I am a professional in the advertising and marketing field pursuing an MBA to be educated in the specialized fields within marketing and this was a fantastic addition to my academic and professional journey. I have worked for both PR and advertising agencies and my career lacked in the consistent approach because it is easy to have to hop between the agencies for many reasons besides the business and the clients, so a course like this would be very helpful. It has the real insight from the experienced executives that are also the great asset for those who are considering a career change. Thank you very much for creating this course, I can't thank more. It gave me confidence.

por Чаава И Р

Apr 05, 2020

I want to extend a lot of thanks to the author of the course, Professor Candy Lee, and people who took part in the course and made it what it is now. It was a great pleasure to learn from you. The course was interesting and interactive. I enjoyed interviews with famous and experienced people in the sports marketing area. I was also excited while doing my first press release and loyalty program ever. The course was so useful and relevant especially during this time of COVID-19.

The last thing I want to say to people who are considering whether to participate in this course or nor, do it. You won't regret it, moreover you will get a vast experience.

por Sonal G

Apr 08, 2020

The course is really interesting and very insightful. I am thankful the the instructor Prof. Candy Lee for sharing amazing content. The expert interviews gave a truly industrial experience. The two assignments helped me to apply the learning in practical scenario. Thank you very much to the Coursera and the team.

por Louis L

Oct 25, 2019

Really liked the course, the use of guest speakers is very nice and the guests were also perfect for the topics at hand. The two assignments are also a nice way to apply the knowledge from the course, and it was nice that they do not take up too much time and they really let you use your creativity.

por Joshua B

Aug 26, 2019

This was my favorite course that I enrolled in on Coursera.org. Professor Candy Lee was informative and the material was enjoyable to learn. I also enjoyed the addition of guest speakers and interviews. I would definitely recommend this course.

por Jose F J C

Jul 29, 2019

Un curso genial! Con muy buenos recursos y materiales, realmente encantado porque me ayudo a fortalecer mis competencias sobre el Marketing y el Marketing Deportivo en general, he quedado muy satisfecho, lo recomiendo ampliamente.

por Sung J P

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

por Jason

Jan 28, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

por Vasilis S

Oct 16, 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

por Brittany S

Mar 29, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

por Mateus V A

Aug 26, 2019

Very nice course. Full of interesting contents and good interviews with people who works with the subjects of the course. You can really learn a lot by completing it

por Jamie M

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

por Eduardo A M

Aug 28, 2019

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

por Steve M

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

por Ellyne P

Sep 22, 2019

Very interesting and I learnt so much. The assignments were also really fun and encouraged us to use our imagination, while picking up the skills.

por Mandeep A

Jun 09, 2019

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

por Dimitar S

Apr 02, 2020

I am so happy with that course. I differently learned a lot out of it. I found out another creative side of me because of that course. Thank you!

por Andrew S

Jan 01, 2020

I learned so much taking this course, thank you for allowing me to take this course and help me advance my career in the world of sports

por José E R A

Feb 21, 2020

Totalmente recomendado para aquellos que quieran aprender más sobre el negocio del deporte sobretodo en el área de las comunicaciones.

por Madison S

Aug 16, 2019

I loved this class. Such a blessing that Professor Candy Lee took time to curate guest speakers and provide awesome content. Thanks!