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Volver a Marketing deportivo

Marketing deportivo, Universidad Northwestern

4.8
(51 calificaciones)

Acerca de este Curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Principales revisiones

por SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

por EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

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12 revisiones

por Karina Alvarez Figueroa

May 22, 2019

I really enjoyed this course, it was very interesting and gave me the chance to get closer to sponsorship. I'm very thankful!

por Bruno Zanotti

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

por Fetes Szabolcs

May 22, 2019

It’s a great course. 10/10 for me.

por Pietro Piga

Apr 23, 2019

I liked it so much

por Karan Muley

Apr 14, 2019

It was great!

por Steve Momorella

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

por Sung Jin Park

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

por Gilberto Barrios

Feb 28, 2019

It is good, but it is a bit too basic.

por Esse Oladipo Ejoor

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

por Mariam Tijani

Feb 05, 2019

Absolutely amazing and interesting.