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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,190 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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126 - 150 of 386 Reviews for Sports Marketing

By You Z

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May 31, 2022

Nice course! It's really helpful or someone who didn't major in marketing but still wanna work on it.

By Caitlin H

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Oct 8, 2020

This course is a great overview of many different aspects of sports marketing. I learned a great deal.

By Sarthak D

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Sep 4, 2021

This is an excellent course with one of the best instructors' team! I learned a lot from this course!

By Frederick A

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Feb 18, 2024

Brilliant course! Learnt so much and was able to catch on some ideas from the lecture videos. Great!

By Kathryn R

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Jul 22, 2022

fantastic course!! Not only was it incredibly fun but it was set up in an easy to understand way.

By ADITYA S

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Jun 10, 2020

Well Structured Course. Simple and easily understandable. Enjoyed learning about Sport Marketing !

By Maria B C

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Sep 5, 2023

it is one of the best courses that I've never take. thanks a lot too all who make this happen

By rishi r

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Jun 15, 2021

The course has provided framework and cleared the concepts on essentials of Sports Marketing.

By Nikhil V

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Oct 12, 2020

I would gladly recommend this to anyone who would look forward to learning Sports Marketing.

By Kevin s

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Apr 24, 2020

Amazing course 🙌

Must do it , very productive and helpful course .

Definitely useful ahead .!

By Nour H

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Aug 3, 2020

Amazing course, I learned a lot of new things and I’m so happy I was part of it. Thank you!

By Marc P A

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May 1, 2020

Nice!! I've enjoyed during this course. I like it very much!! Better than I was expected.

By Lorenz J A

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Mar 7, 2024

Very interesting and detailed. I loved to listen to the experts. Thanks for this course!

By Francisco L B

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May 29, 2021

Brilliant course! Do not hesitate to take it! Complete, dynamic and excellent interviews

By Marcelo V

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Jul 9, 2022

really a very complete course, with very good material to study, highly recommended!!!

By Dhairya G

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May 16, 2020

it is good cource for those who are in sports and it includes every detail about sports

By Krisha P

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Sep 13, 2020

It was amazing learning about sports marketing from coursera. It was very informative.

By Kushagra M

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May 27, 2020

Very good course for those who are already or want to be in sports industry in future.

By Sarah V

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Nov 12, 2019

Bon cours, toutes les facettes du marketing sont abordées avec des exemples concrets.

By sAuD M

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May 12, 2022

This cource is amazing for people who want to explore the world of sports marketing.

By Roshan P

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Apr 6, 2020

It was a good experience learning here. Hope to do some more courses in the future.

By Jean C G A

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Mar 26, 2024

An important course and useful information in addition to a good evaluation method

By sagar b

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Jan 28, 2022

It was wonderful session which helped me a lot to understand the Sports Marketing

By Thomas E

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Sep 26, 2021

Thoroughly enjoyed the course as a good taster into the world of sports marketing