Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,191 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

51 - 75 of 386 Reviews for Sports Marketing

By Monty J

•

Apr 27, 2021

The course was a great eye opener for someone who has a degree in marketing. I love learning more detail about the sports industry. I love honing my marketing skills and able to flex into something different in the world of marketing.

By Christopher A

•

Jun 14, 2020

Really informative, and helped broaden my understanding in sports marketing. As someone who is currently enrolled in public relations, with hopes to someday work in the sports field of it - this course has really taught me a lot.

By Bamisebi S

•

Jan 20, 2021

Amazing compilation of course material. The videos were helpful and so were the peer-graded assignments. I really enjoyed the course and learnt a lot from it. Big thanks to Northwestern University and Professor Candy Lee.

By Anirudh K

•

Aug 28, 2020

ITS A WONDERFUL COURSE THAT PROVIDES A GREAT DEAL OF INFORMATION ABOUT THE SPORTING INDUSTRY AND HOW IT IS A BUSINESS AS WELL AS AN ENTERTAINMENT PLATFORM.THE INTERVIEWS ,LECTURES ,EXAMPLES AND CONTENT IS WORLD CLASS.

By Jose E M

•

Apr 15, 2020

Good program that allows you to have an introduction and a global vision of the sports business. Highly recommended for those who work in the industry and for those who want to break into the world of sports business

By Moulay A E T

•

Feb 25, 2023

I really enjoyed this course, it was very informative and easy to follow, but unfortunately her certificate is not accredited and this made me sad, is there a solution my friends, I need it on my resume for a job

By Jan T

•

May 25, 2020

It's a really well designed program that also gives some interesting insights for industry professionals. The structure is really comprehensive and there's a lot of really good reading material integrated.

By Karlien D B

•

Oct 13, 2023

It was a great overview of the world of sports marketing and informative to hear from industry experts about their experience. I was able to apply much of what I have learnt practically in our business.

By Patricia A P G

•

May 5, 2020

Excelente curso de iniciación de Sports Marketing. Buen contenido y evaluaciones en las que pones en práctica lo aprendido. Recomendado para aquellos que buscan ampliar su campo laboral en esta área.

By David S

•

Jul 14, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

By Zubaida A

•

Aug 21, 2021

Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.

By Sebastian L

•

Jul 17, 2020

Curso muy completo, abarca los aspectos más relevantes y variados dentro del marketing deportivo. Ideal para que los interesados tengan una perspectiva completa del marketing deportivo

By Edoardo L

•

Mar 3, 2021

Very nice course. Unfortunately, no assignments were available for review, so I had to wait several days even though I finished my course. The content is very interesting and clear.

By Cariappa M P

•

Jan 22, 2023

Excellent for beginners who wants to get an idea about Sports Marketing !! and the peer graded projects allows you to gain practical knowledge, which is Great !! Go for it !!

By Elvin H

•

Jan 15, 2021

Excellent course! Ä° appreciate the professor very much! The topics were to the point, easy to understand, and covered all essential moments of the actual components.

Thank You!

By Luke D

•

Sep 9, 2020

An amazing experience for someone looking to become involved in the world of sport. Exciting, informative and meaningful course. I loved it. Thank you Northwestern University!

By nivanson a

•

Jul 30, 2020

Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..

By abhishek v

•

Sep 13, 2021

Really good start for someone who wants to demystify the world of sports marketing. The course lays down all the fundamental components for us to pick up on and dive deeper.

By Guillermo d C

•

Nov 24, 2020

Very useful course, intereting topics and the videos are clear and focus on the relevant information. Thanks Candy Lee and the rest of people who made possible this course.

By Rahul P

•

Oct 17, 2021

A fantastic practical approach to the world of sports marketing. The information is given in interview format which for me, works better than a single person telling it!

By Emrah Z

•

Nov 15, 2022

Harika bir kurs.Öncelikle emeği geçenlere teşekkür ederim ancak ücretler çok pahalı.Umarım mali yardımdan faydalanıp kariyerim için önemli olan bu belgeyi alabilirim.

By sora a

•

Nov 6, 2020

Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way

By Rubén M

•

Feb 9, 2024

Muy interesante y con entrevistas de gran calidad para descubrir sobre todo otro ámbito del deporte más alejado de los focos al menos desde España. Muy recomendable.

By Ollen S

•

Aug 3, 2020

This course gave me strategical approaches to case studied I may not of thought of on my own. I would recommend this course to anyone interested in sports marketing.

By Maria S

•

Jun 8, 2020

Absolutely loved this course! Professor Lee, thank you so much for taking the time to develop relevant and engaging curriculum, including informative guest speakers.