5.3 The hands-on nitty gritty of getting customer funds - interview with Rud Browne, Part 1. Rud Browne on getting customers to pay in advance and buyers to play ball; on managing through a downturn; on advice for entrepreneurs getting started today; and more.

From the course by University of London
How to Finance and Grow Your Startup – Without VC
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Meet the Instructors

  • John Mullins
    John Mullins
    Associate Professor of Management Practice
    London Business School