Acerca de este Curso
4.4
48 calificaciones
19 revisiones
Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away....
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Approx. 8 hours to complete

Sugerido: 6 weeks of study, 2-4 hours/week...
Comment Dots

English

Subtítulos: English...

Habilidades que obtendrás

Lean StartupValue PropositionInvestmentEntrepreneurship
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Approx. 8 hours to complete

Sugerido: 6 weeks of study, 2-4 hours/week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
8 horas para completar

How can you learn entrepreneurship?

In the first week, you'll be learning about some basic concepts in entrepreneurship. Specifically we're going to introduce the business canvas and the lean method, two key frameworks that will be used to structure your activities throughout this course. ...
Reading
2 videos (Total: 6 min), 4 readings, 6 quizzes
Video2 videos
Video: How will your business idea evolve? The Lean Startup Method4m
Reading4 lecturas
About this course10m
Reading: Introduction to Entrepreneurship10m
Activity: The Lean Startup Method and Business Model Canvas10m
Reading: Mentors, who needs them?10m
Week
2
Clock
3 horas para completar

How is your idea valuable?

This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents who you think your typical customer is, which is useful for identifying real customers. The MVP is a simple prototype, which is a key tool to to get feedback from potential customers about the value you are providing them....
Reading
1 video (Total: 5 min), 4 readings, 2 quizzes
Reading4 lecturas
Strategy Canvas: Mapping how you are different10m
Creating your first Persona and Customer Journey Map10m
Building a Minimum Viable Product (MVP)10m
Measuring and Learning from your MVP10m
Week
3
Clock
3 horas para completar

How will you reach more customers?

This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships....
Reading
1 video (Total: 3 min), 2 readings, 3 quizzes
Reading2 lecturas
Growing your business: Segmenting and targeting your niches10m
Partners and resources10m
Week
4
Clock
3 horas para completar

How profitable is your idea?

This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the traditional accounting metrics....
Reading
1 video (Total: 3 min), 3 readings, 2 quizzes
Reading3 lecturas
Income Statements10m
Forecasts and models10m
Metrics10m
4.4

Principales revisiones

por RHJan 22nd 2017

I am loving it so far.\n\nMy only concerns are about the platform, would love to have a help chat or somebody who I can talk to.

por RSAug 30th 2016

Its a great course for entrepreneurs before they get into the market with their idea's..

Instructores

Allya Koesoema

Lecturer
UNSW Business School

Martin Bliemel

Senior Lecturer
UNSW Business School

Acerca de UNSW Australia (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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