Acerca de este Curso
3.5
22 calificaciones
7 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
6 horas para completar

Introduction and step 1 : Define the analysis framework

Module 1 in the Business Analytics capstone project provides you with a clear idea of how to successfully complete the ESSEC Business Analytics MOOC. It is dedicated to ensuring that you understand the objectives of the capstone project and lets you consult the datasets to be used for the project as well as examples of what the expected deliverable should look like and contain. Before beginning the project, you are advised to review two previous modules dealing with how to effectively structure and present your findings, and how to approach and explore datasets ("Foundation of Business Analytics", the wrap up of "Case Studies in Business Analytics with Accenture"). This module also gives you the opportunity to try out the preparation of deliverable 1 and receive non-graded feedback from your peers, thereby giving you an essential insight into how the other deliverables and peer review steps will work. ...
Reading
11 videos (Total 54 min), 16 readings, 1 quiz
Video11 videos
It's all about the story11m
One slide, One idea4m
A picture is worth a thousand words5m
Recital M5 - How to present your findings10m
Wrap-up: Reporting your results4m
How to create value from data? - Fabrice Marque2m
Wrap up - Mickael Svilar1m
Data exploration is an iterative process - Nicolas Glady4m
Analytics exploration - Oonagh O’Shea & Noelle Doody4m
Wrap up & Capstone guidelines - Nicolas Glady2m
Reading16 lecturas
Objective of the capstone10m
Datasets used for the capstones10m
Example deliverable 110m
Example: Final deliverable10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Optional ungraded peer review information10m
Semana
2
Horas para completar
2 horas para completar

Required assignement 1: Define the analysis framework

The module 2 sets the assignment of preparing deliverable 1 – your analysis framework – for assessment by your peers. ...
Reading
1 reading, 1 quiz
Reading1 lectura
Assignment:Define the analysis framework.10m
Horas para completar
20 minutos para completar

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

In Module 3 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 2...
Reading
2 readings
Reading2 lecturas
This week is dedicated to the required feed back on deliverable 1>>10m
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10m
Semana
3
Horas para completar
2 horas para completar

Practice for Deliverable 2

Module 4 enables you to submit your draft proposal for deliverable 2 to your peers for review and feedback. ...
Reading
1 reading, 1 quiz
Reading1 lectura
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10m
Semana
4
Horas para completar
2 horas para completar

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

The module 5 sets the assignment of preparing deliverable 2 – Present the intermediary outputs and adjustments to the analysis framework – for assessment by your peers. ...
Reading
1 quiz
Horas para completar
20 minutos para completar

Required feedback for delivery 2 and preparation of delivery 3

In Module 6 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 3...
Reading
2 readings
Reading2 lecturas
This week is dedicated to the required feedback on delivery 210m
Prepare deliverable 3: Present the final outputs and value case10m
3.5
7 revisionesChevron Right

Principales revisiones

por EUJul 11th 2016

This was hard, but I was happy and the end and have a good grade. Thank to my classmates , thank to ESSEC

Instructor

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

Acerca de ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Acerca del programa especializado Strategic Business Analytics

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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