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Opiniones y comentarios de aprendices correspondientes a Administración estratégica por parte de Escuela de Negocios de Copenhague

3,987 calificaciones

Acerca del Curso

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

Principales reseñas


11 de abr. de 2020

The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.


20 de sep. de 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

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876 - 889 de 889 revisiones para Administración estratégica

por Kshitij S

11 de jun. de 2020

It is a very short program.

por Rajat G

11 de jun. de 2018

The examples were outdated.

por Nesrine

26 de oct. de 2015

Too much history

por Ankur G

30 de ene. de 2016

I had rated this course 4 star earlier but, I am downgrading it to 2 star now as the course managers - coursera + CBS seem to have abandoned the coursera while the program is still running and being charged upwards of hundreds of dollars.

The final peer assignment date has passed by close to 2 weeks and the grading process is not completed, neither there is any communication from course managers about the same.

Very disappointing from Coursera and CBS. For free, the course may be still useful as early introduction to strategy but as paid course, refrain for the time being.

My earlier review below.


Delivery of the course - presentation, videos, sequencing and articles for each video are very well organized and executed. Referring cases studies is good as well.

However, the material seems simplified and is very much a basic course and not intermediate or advanced course.

Additionally, the quizzes are very simple and have ample room to increase the difficulty level in order to make the course more challenging.

por Sasha B

4 de may. de 2016

Great start. Many promises. But week 3 and 4 go in a wrong direction. Instead of speaking about Strategy - author goes into unrelated fields. Trash bins as a reference of a new strategical approach - misses a point that it is not a mass product. What strategical decisions did it involve that were not related to marketing? Almost none. Strategy is much, much wider term. Regarding new tendencies... Globalization has happened yesterday... Today it's time to open new horizons in relation to application of IT solutions to management problems. After AlphaGo proved that a computer program is more skillful in a complex game of GO than one of the top human players - it will not take much to the next step - strategical decision making on a corporate level. What companies need to do today? Infrastructure - probably. New organizational structure? - Definitely.

por Alexander Z

11 de abr. de 2019

I found this course abit too basic and theoretical with frequent reference to a toilet brush production business

por Alex C

31 de may. de 2016

A bit light in terms of content, this probably could have been condensed down into 2 lessons.

por Stephen R

4 de oct. de 2015

The actual material in the course is fascinating and quite useful but, as is common with so many Coursera courses, the enjoyment of completing the course is severely hampered by the requirement to review the final assignment of other students. The purposes of these courses is to learn from experts in the field not to grade the work of others. I wish Coursera would really stop professors from pushing their responsibility- grading the work of the students and offering THEIR feedback- onto the students who may or may not have a firm grasp of the material in question.

por Arkadi S

19 de sep. de 2015

The course is very interesting but there is a problem with the quizzes, it doesn't accept correct questions. If needed I can provide a screen shot of the problem in one of the quizzes. Hope that all this will be fixed and I'll be able to take the course again.

por László C

6 de jun. de 2016

This is a really weak, and not very smart course compared to the other two in this specialisation (strategy formulation & strategy implementation)

por Abdallah b A

5 de nov. de 2020

This course is not practical at all !!

it provides only theories and far away from reality!

I think this course is a waste of time and money


13 de ago. de 2022

i found a free course with certification ... the page never say anything about payment to continue.. bad thing!

por Mohammed T M

16 de mar. de 2022

Its probably the least infomative course on coursera

por Sailee k

24 de sep. de 2020