Strategy and Sustainability
ofrecido por
Strategy and Sustainability
IESE Business School
Acerca de este Curso
4.5
91 calificaciones
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.
And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.
This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders.
This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.
Programa - Qué aprenderás en este curso
1
Sección
Course Overview & Week 1: Business & the Environment
Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years.
7 videos (Total: 54 min), 5 readings, 1 quiz
7 videos
1. Course Introduction7m
2. Governance & Sustainability8m
3. Six Differences9m
4. The Last 60 Years11m
5. How Business Has Responded10m
6. Session Summary: It's Not About Right and Wrong!4m
5 lecturas
About This Course2m
Course Syllabus5m
Required Reading Week 1: "A Strategic Approach to Sustainability"30m
Recommended Reading: Strategy & Sustainability (Optional)m
Quiz 1 Solutions10m
1 ejercicio de práctica
Week 112m
2
Sección
Week 2 - Strategic Issues
This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy.
6 videos (Total: 43 min), 2 readings, 1 quiz
6 videos
2. Catastrophic Risks5m
3. License to Operate8m
4. Consumer Response10m
5. Technological Innovation7m
6. Globalization7m
2 lecturas
Ted Talk: Elon Musk and the mind behind Tesla20m
Quiz 2 Solutions10m
1 ejercicio de práctica
Week 214m
3
Sección
Week 3 - Strategic Options
This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place.
6 videos (Total: 47 min), 3 readings, 1 quiz
6 videos
2. Take the Low Road & Break the Law7m
3. Wait and See6m
4. Show and Tell8m
5. Pay for Principle9m
6. Think Ahead7m
3 lecturas
Learning Objectives2m
Ted Talk, "Ray Anderson: The business logic of sustainability"15m
Quiz 3 Solutions10m
1 ejercicio de práctica
Week 312m
4
Sección
Week 4 - Environmental Interest Groups
Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood.
6 videos (Total: 51 min), 2 readings, 1 quiz
6 videos
2. Conservationists7m
3. Activists12m
4. Localists8m
5. Advocates5m
6. Non-Market Strategy4m
2 lecturas
Ted Talk, "Global priorities bigger than climate change"16m
Quiz 4 Solutions10m
1 ejercicio de práctica
Week 410m
Instructor
Mike Rosenberg
Assistant ProfessorStrategic Management
Acerca de IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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