Acerca de este Curso
4.5
99 calificaciones
29 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 15 horas para completar

Sugerido: 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 15 horas para completar

Sugerido: 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
4 horas para completar

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years. ...
Reading
7 videos (Total 54 minutos), 5 readings, 1 quiz
Video7 videos
1. Course Introduction7m
2. Governance & Sustainability8m
3. Six Differences9m
4. The Last 60 Years11m
5. How Business Has Responded10m
6. Session Summary: It's Not About Right and Wrong!4m
Reading5 lecturas
About This Course2m
Course Syllabus5m
Required Reading Week 1: "A Strategic Approach to Sustainability"30m
Recommended Reading: Strategy & Sustainability (Optional)m
Quiz 1 Solutions10m
Quiz1 ejercicio de práctica
Week 112m
Semana
2
Horas para completar
2 horas para completar

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy. ...
Reading
6 videos (Total 43 minutos), 2 readings, 1 quiz
Video6 videos
2. Catastrophic Risks5m
3. License to Operate8m
4. Consumer Response10m
5. Technological Innovation7m
6. Globalization7m
Reading2 lecturas
Ted Talk: Elon Musk and the mind behind Tesla20m
Quiz 2 Solutions10m
Quiz1 ejercicio de práctica
Week 214m
Semana
3
Horas para completar
2 horas para completar

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place. ...
Reading
6 videos (Total 47 minutos), 3 readings, 1 quiz
Video6 videos
2. Take the Low Road & Break the Law7m
3. Wait and See6m
4. Show and Tell8m
5. Pay for Principle9m
6. Think Ahead7m
Reading3 lecturas
Learning Objectives2m
Ted Talk, "Ray Anderson: The business logic of sustainability"15m
Quiz 3 Solutions10m
Quiz1 ejercicio de práctica
Week 312m
Semana
4
Horas para completar
2 horas para completar

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood. ...
Reading
6 videos (Total 51 minutos), 2 readings, 1 quiz
Video6 videos
2. Conservationists7m
3. Activists12m
4. Localists8m
5. Advocates5m
6. Non-Market Strategy4m
Reading2 lecturas
Ted Talk, "Global priorities bigger than climate change"16m
Quiz 4 Solutions10m
Quiz1 ejercicio de práctica
Week 410m

Instructor

Avatar

Mike Rosenberg

Assistant Professor
Strategic Management

Acerca de IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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