Using Factor Analysis to Identify Underlying Constructs - Part 5

Del curso dictado por Emory University
Survey analysis to Gain Marketing Insights
23 ratings
Emory University
23 ratings
Curso 4 de 6 en SpecializationFoundations of Marketing Analytics
De la lección
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

Conoce a los instructores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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