Acerca de este Curso

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Resultados profesionales del estudiante

45%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
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Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

Habilidades que obtendrás

FundraisingManagementMarketingPlanning

Resultados profesionales del estudiante

45%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 12 horas para completar
Inglés (English)

ofrecido por

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Universidad de Maryland en College Park

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up98%(3,482 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Introduction to the Cycle

3 horas para completar
14 videos (Total 75 minutos), 7 lecturas, 1 cuestionario
14 videos
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4m
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4m
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12m
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4m
Watch: Frequently Asked Questions: The Cycle6m
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3m
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5m
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10m
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2m
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7m
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2m
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4m
Watch: Review of The Cycle and Preparing for Next Week2m
7 lecturas
Meet Your Instructors5m
Activity: Introductory Questionnaire5m
Recommended Reading: The Cycle: Introduction (Pages 1-5)5m
Review: The Cycle and Annotated Cycle2m
Optional Activity for Students or Learners Not Affiliated with an Organization30m
Read: The Cycle: Executive Summary30m
Read: Selected Blog Posts: Introduction to the Cycle10m
1 ejercicio de práctica
Introduction to the Cycle4m
Semana
2

Semana 2

2 horas para completar

Long-Term Artistic Planning

2 horas para completar
10 videos (Total 79 minutos), 5 lecturas, 1 cuestionario
10 videos
Watch: Benefits of Long-Term Artistic Planning12m
Watch: Implementing Long-Term Artistic Planning11m
Watch: Frequently Asked Questions: Long-Term Artistic Planning13m
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2m
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12m
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6m
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5m
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3m
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2m
5 lecturas
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18m
Review: Example 5-Year Program Plan2m
Read: 10 Truths about Artistic Planning2m
Read: Selected Blog Posts: Long-Term Artistic Planning5m
Activity: 5-Year Program Plan10m
1 ejercicio de práctica
Long-Term Artistic Planning4m
Semana
3

Semana 3

2 horas para completar

Institutional Marketing

2 horas para completar
8 videos (Total 34 minutos), 5 lecturas, 1 cuestionario
8 videos
Watch: Introduction to Institutional Marketing Part 26m
Watch: Introduction to Institutional Marketing Part 33m
Watch: Introduction to Institutional Marketing Part 41m
Watch: Frequently Asked Questions: Institutional Marketing8m
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2m
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6m
Watch: Review of Institutional Marketing and Preparing for Next Week1m
5 lecturas
Review: Example Institutional Marketing Calendar1m
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32m
Read: 10 Truths About Institutional Marketing2m
Read: Selected Blog Posts: Institutional Marketing10m
Activity: 1-Year Institutional Marketing Calendar10m
1 ejercicio de práctica
Institutional Marketing4m
Semana
4

Semana 4

2 horas para completar

Programmatic Marketing

2 horas para completar
9 videos (Total 34 minutos), 4 lecturas, 1 cuestionario
9 videos
Watch: Programmatic Marketing Part 2: How Are We Selling It?4m
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5m
Watch: Programmatic Marketing Part 4: At What Price?3m
Watch: Programmatic Marketing Part 5: With Which Media?4m
Watch: Frequently Asked Questions: Programmatic Marketing5m
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3m
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2m
Watch: Review of Programmatic Marketing and Preparing for Next Week1m
4 lecturas
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23m
Read: 10 Truths for Programmatic Marketing2m
Read: Selected Blog Posts: Programmatic Marketing10m
Activity: Marketing Summary for One Program or Event20m
1 ejercicio de práctica
Programmatic Marketing4m

Reseñas

Principales reseñas sobre THE CYCLE: MANAGEMENT OF SUCCESSFUL ARTS AND CULTURAL ORGANIZATIONS

Ver todas las reseñas

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.