The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Este curso forma parte de Programa especializado: Derecho de propiedad intelectual
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Programa especializado: Derecho de propiedad intelectualUniversidad de PensilvaniaAcerca de este Curso
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100 % en línea
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Curso 3 de 4 en
Aprox. 19 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Habilidades que obtendrás
MarketingBrand ManagementStrategic PlanningValue Proposition
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 4 en
Aprox. 19 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
5 horas para completar
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
5 horas para completar
5 videos (Total 30 minutos), 5 lecturas, 4 cuestionarios
5 horas para completar
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
5 horas para completar
6 videos (Total 33 minutos), 4 lecturas, 6 cuestionarios
4 horas para completar
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
4 horas para completar
5 videos (Total 30 minutos), 2 lecturas, 6 cuestionarios
5 horas para completar
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
5 horas para completar
4 videos (Total 42 minutos), 4 lecturas, 4 cuestionarios
Reseñas
Principales reseñas sobre TRADEMARK LAW
por RM28 de ago. de 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
por DB23 de ago. de 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
por CH16 de jul. de 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
por IG25 de jun. de 2020
Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law
Acerca de Programa especializado: Derecho de propiedad intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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