Acerca de este Curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Define the scope and subject matter of trademark protection

  • Check

    Evaluate the usefulness and limits of seeking trademark protection

  • Check

    Formulate a strategy for creating and protecting a strong trademark

  • Check

    Design processes to maintain ownership and control of a trademark and respond to possible infringement

Habilidades que obtendrás

MarketingBrand ManagementStrategic PlanningValue Proposition

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

What is a Trademark?

What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law....
5 videos (Total 30 minutos), 5 readings, 4 quizzes
5 videos
The Policy Behind Trademarks7m
What Can Qualify as a Trademark?3m
Trademark vs. Other Important Company Identifiers6m
Designations That Cannot be Trademarked9m
5 lecturas
Pre-Course Survey (Optional)10m
Trademark Overview45m
Examples of the Universe of Possible Trademarks15m
Contrasting Trademarks to Company Registrations and Domain Names25m
Limits on Trademark Protection45m
4 ejercicios de práctica
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz10m
Semana
2
2 horas para completar

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business....
6 videos (Total 33 minutos), 4 readings, 6 quizzes
6 videos
The Importance of Enforceability2m
Can You "Fix" a Descriptive Mark?4m
Should You Search a Potential Mark?7m
Designing a Clearance Search4m
Interpreting the Search Results7m
4 lecturas
Different Perspectives on What Makes a Good Trademark45m
Introduction to Secondary Meaning10m
How to Search10m
Optional Reading: Non-Legal Considerations10m
6 ejercicios de práctica
Practice Quiz2m
Practice Quiz6m
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz15m
Semana
3
3 horas para completar

Why and How to Protect a Trademark

In this module, you will learn if, when, and how to file for official trademark protection. ...
5 videos (Total 30 minutos), 2 readings, 6 quizzes
5 videos
When Are You Ready to File an Application?6m
Filing a Federal Trademark Application Part 15m
Filing a Federal Trademark Application Part 24m
What Happens After the Application is Filed?5m
2 lecturas
Overview of the Registration Processs
Overview of the Process After Filing10m
6 ejercicios de práctica
Practice Quiz8m
Practice Quiz6m
Practice Quiz6m
Practice Quiz
Practice Quiz10m
Graded Quiz20m
Semana
4
5 horas para completar

How to Maintain a Mark and the Basics of Infringement

So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement. ...
4 videos (Total 42 minutos), 4 readings, 4 quizzes
4 videos
Policing and Maintenance Part 19m
Policing and Maintenance Part 211m
Addressing Trademark Infringement13m
4 lecturas
Optional Reading: Safeguarding Your Trademark45m
Discovering Infringement45m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
3 ejercicios de práctica
Practice Quiz6m
Practice Quiz6m
Practice Quiz2m

Instructor

Avatar

Cynthia Dahl

Practice Professor of Law
Penn Law

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Acerca del programa especializado Derecho de propiedad intelectual

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Derecho de propiedad intelectual

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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