The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Este curso forma parte de Programa especializado: Derecho de propiedad intelectual
6990 ya inscrito
ofrecido por
Programa especializado: Derecho de propiedad intelectualUniversidad de PensilvaniaAcerca de este Curso
14.323 vistas recientes
Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 4 en
Aprox. 19 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
Qué aprenderás
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Habilidades que obtendrás
- Marketing
- Brand Management
- Strategic Planning
- Value Proposition
Fechas lÃmite flexibles
Restablece las fechas lÃmite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100Â % en lÃnea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 4 en
Aprox. 19 horas para completar
Inglés (English)
SubtÃtulos: Inglés (English)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
5 horas para completar
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
5 horas para completar
5 videos (Total 30 minutos), 5 lecturas, 4 cuestionarios
5 horas para completar
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
5 horas para completar
6 videos (Total 33 minutos), 4 lecturas, 6 cuestionarios
4 horas para completar
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
4 horas para completar
5 videos (Total 30 minutos), 2 lecturas, 6 cuestionarios
5 horas para completar
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
5 horas para completar
4 videos (Total 42 minutos), 4 lecturas, 4 cuestionarios
Reseñas
- 5 stars86,24Â %
- 4 stars11,11Â %
- 3 stars2,11Â %
- 2 stars0,52Â %
Principales reseñas sobre TRADEMARK LAW
por DB23 de ago. de 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
por MA29 de feb. de 2020
It was a mindful course to explore the knowledge for the protection of the right involving trade.
por SC4 de jun. de 2020
It was an amazing experience attending lectures and undergoing the course.
por SM23 de mar. de 2021
Really testing of your bounds of knowledge. I’m glad I took it up
Acerca de Programa especializado: Derecho de propiedad intelectual
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
