Chevron Left
Volver a Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences, UNSW Sydney (The University of New South Wales)

4.8
223 calificaciones
61 revisiones

Acerca de este Curso

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....

Principales revisiones

por LL

Mar 23, 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

por EK

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

Filtrar por:

56 revisiones

por Kevin Leicinger

Feb 16, 2019

I wish there were more on the basic thinking behind transmedia and less on the already aging technologies. This course needs updating already to stay relevant.

por Jordan Whyatt

Feb 07, 2019

Although this course was thorough it felt very laborious very quickly. I understand the subject is complex but it really seemed like a large percentage of the start was hammering home the definition of the subject as apposed to teaching about it. I'm not sure I took much away from this course unfortunately despite the amount of great thinkers and obviously successful interviewees it had.

por Roberto Navarro Camacho

Feb 01, 2019

I expected more from the course, although I definitely learned something new, and a part of the contents helped me a lot to generate new projects. However, I realized that the same course is available for free on the UNSW website, I paid for the certificate, and it is only for completing the course. I am disappointed that I paid for the certificate. It did change a lot for me, I learn new and exciting things

por Jami Scholl

Jan 21, 2019

This course was very helpful in providing an in-depth look into transmedia in both the academic sphere and that of Hollywood. I'm looking forward to putting these skills to use in the not too distant future!

por René Luis Rubio Garibay

Jan 18, 2019

It is just great!

por Jonathan Sippel

Dec 18, 2018

Great course content-wise. I think more concrete and practical assignments would be helpful - part of the course is to think iterative and in prototypes, yet you never have to produce one.

por Martina Ferraro

Dec 11, 2018

I really enjoyed this course. I believe the content is really great and the way it is developed and told is also very interesting. Great professors and good real life examples. The reason why I chose to put a 4 instead of a 5 is that I found the system where the peers evaluate your work quite unfair. The four assignments where very elaborate and I believe that this kind of evaluation is too subjective. I didn't have a good experience with it. I know it's more difficult, but I believe it should be done by a professional, and like this avoid final grades being subjective, uneven and unfair. Otherwise, the whole course is super! Great way of entering the world of transmedia storytelling.

por Лапиков Виталий Аркадьевич

Nov 05, 2018

'mazeng!

por Ali Naderzad

Oct 31, 2018

AWESOME COURSE. I recommend it to anyone with the writing bug

por Sagar Hugar

Oct 31, 2018

Very thought-provoking, informative and comprehensible.