Acerca de este Curso

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Resultados profesionales del estudiante

36%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Coreano, Árabe (Arabic)

Qué aprenderás

  • The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Stakeholder management and how engaging with non-capital stakeholders can create value

Habilidades que obtendrás

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

Resultados profesionales del estudiante

36%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Coreano, Árabe (Arabic)

ofrecido por

Logotipo de Universidad de Virginia

Universidad de Virginia

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up98%(2,784 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

Dynamic Strategy

2 horas para completar
8 videos (Total 49 minutos), 4 lecturas, 1 cuestionario
8 videos
The Dynamic Capabilities Perspective6m
Introduction to the Competitive Life Cycle8m
Competitive Life Cycle: Common Patterns9m
Why Incumbent Firms Fail or Survive8m
Competitive Life Cycle Analysis7m
Module Lessons1m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
4 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
1 ejercicio de práctica
Dynamic Strategy40m
Semana
2

Semana 2

2 horas para completar

International Strategy

2 horas para completar
9 videos (Total 54 minutos)
9 videos
Patterns of Internationalization7m
Where to Compete4m
Entering Foreign Markets: Exporting5m
Entering Foreign Markets: Licensing and Alliances5m
Entering Foreign Markets: Foreign Direct Investment4m
Foreign Direct Investment: Entry Mode5m
Module Lessons4m
Strategist's Toolkit: Internationalization Analysis8m
1 ejercicio de práctica
International Strategy40m
Semana
3

Semana 3

1 hora para completar

Diversification Strategy

1 hora para completar
9 videos (Total 42 minutos)
9 videos
Financial Reasons to Diversify5m
Operational Reasons to Diversify4m
Strategic Reasons to Diversify6m
Why Firms Exist: Theory of the Firm7m
Limits on Firm Scope4m
The Right Degree of Diversification2m
Module Lessons1m
Strategist's Toolkit: Diversification Matrices3m
1 ejercicio de práctica
Diversification Strategy40m
Semana
4

Semana 4

5 horas para completar

Stakeholder Strategy

5 horas para completar
8 videos (Total 42 minutos), 1 lectura, 3 cuestionarios
8 videos
Creating Value for Stakeholders5m
Aligning Key Stakeholders5m
Aligning Secondary Stakeholders6m
Sources of Institutional Pressure9m
Value Creation and Your Values3m
Module Lessons3m
Strategist's Toolkit: Stakeholder Analysis4m
1 lectura
Assignment Overview20m
2 ejercicios de práctica
Stakeholder Strategy40m
Practice Reviewing an Assignment30m

Revisiones

Principales revisiones sobre ADVANCED BUSINESS STRATEGY

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Acerca de Programa especializado: Estrategia de Negocios

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Estrategia de Negocios

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