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Cost and Economics in Pricing Strategy, Universidad de Virginia

4.8
250 calificaciones
55 revisiones

Acerca de este Curso

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Principales revisiones

por MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

por AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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52 revisiones

por Maria Alejandra Bancroft

Apr 07, 2019

I'll definitely recommend this course as it gives you the basic structures to learn about the pricing fundamentals, like what cost and margin are and how to calculate them etc... it is also well explained, very thorough.

por Paolo Viglianisi

Apr 03, 2019

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

por Georgiy Zubrov

Feb 21, 2019

Excellent overview of economics in pricing strategy.

Great deal of practical work. Very applicable to real life scenarios.

por Boe Clark

Jan 23, 2019

Good instructor/prof. Material is a bit basic and some of the quiz and practice questions are less precise in the phrasing of question objectives than they could be but overall the material is informative and could be productively put into practice.

por Shubham Mittal

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

por Fábio Innocente Alves

Dec 17, 2018

An amazing content that allows me to understand serious companies pricing strategies.

por xavier urrutia

Nov 25, 2018

Very useful and clear but only good to obtain interesting learning material - NOT for certification

Peer reviews not working. If peers do not review your assignment , you cannot validate the course. I completed the assignment very early and I had no means to make peers review it.

ATTENTION: you can pay for the course and not be able to validate it only because peers do not review you assignment; and you have no control on that. Moreover, NO moderation on peer reviews resulting in low grading quality.

por Anurag Pandey

Nov 19, 2018

Introductory level, but a fun course !! Not very hands-on but still will add to your knowledge.

Best Wishes.

por Eladio Muñiz

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

por Alexandre Costa Oliveira

Nov 16, 2018

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!