The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Este curso forma parte de Programa especializado: Pricing Strategy Optimization
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Acerca de este Curso
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Habilidades que obtendrás
- Customer Willingness to Pay
- Pricing Strategies
- Customer Value-based Pricing
- Measuring Customer Preferences
- Customer Psychology
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Understanding Customer Value
Implementing Value-based Pricing
Measuring Customer Preferences
Considering the Human Nature of Customers
Reseñas
- 5 stars85,37 %
- 4 stars12,83 %
- 3 stars0,89 %
- 2 stars0,29 %
- 1 star0,59 %
Principales reseñas sobre CUSTOMER VALUE IN PRICING STRATEGY
Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job
Excellent course. Good materials and entertaining professors.
Very good course for neophyte who wants to understand the customer values for pricing
Great way to learn conjoint and marketing research fundamentals
Acerca de Programa especializado: Pricing Strategy Optimization

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