Creada por:   Universidad de Virginia, BCG

  • Jean Manuel Izaret

    Enseñado por:    Jean Manuel Izaret, Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice


  • Ronald T. Wilcox

    Enseñado por:    Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

    Marketing

  • Thomas Kohler

    Enseñado por:    Thomas Kohler, Associate Director, Pricing

    Marketing, Sales & Pricing Practice
Información básica
Curso 4 de 4 en el Programa especializado Pricing Strategy Optimization.
NivelIntermediate
Compromiso4 weeks of study, 4-6 hours/week
Idioma
English
Cómo aprobarAprueba todas las tareas calificadas para completar el curso.
Programa

Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creadores
Universidad de Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
BCG
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit bcg.com.
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