Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Some familiarity with business is helpful, but not required.

Aprox. 13 horas para completar
Inglés (English)

Qué aprenderás

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Habilidades que obtendrás

Competition (Economics)Conjoint AnalysisPricing StrategiesExecutive PresentationPricing Economics
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Some familiarity with business is helpful, but not required.

Aprox. 13 horas para completar
Inglés (English)

ofrecido por

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Universidad de Virginia

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BCG

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

Retail Market Dynamics

3 horas para completar
15 videos (Total 60 minutos), 5 lecturas, 3 cuestionarios
15 videos
Three Lenses4m
Course Overview4m
Developing the Three Lens Framework2m
Using the Three Lenses8m
Knowledge Is Not Enough3m
Case Introduction1m
Assignment 1 Introduction4m
Review: Basic Metrics of Pricing: Margins and Markups5m
Calculating Power Usage and Cost3m
Assignment Debrief: Superbulb Failure3m
Assignment Debrief: LED Price Considerations3m
Assignment Debrief: Retailer Margin Justification5m
Assignment Debrief: Customer Economics4m
The Myth of the Invisible Hand2m
5 lecturas
Course Overview & Requirements10m
Survey10m
Philips: Pricing the LED Bulb (A)10m
Week 1 Case Questions10m
Case-based Learning at Darden12m
3 ejercicios de práctica
Superbulb Economics20m
LED Price Considerations20m
Customer Economics20m
Semana
2

Semana 2

2 horas para completar

Customer Value and Conjoint Analysis

2 horas para completar
8 videos (Total 36 minutos), 1 lectura, 2 cuestionarios
8 videos
Conjoint Analysis: Steps 1 – 38m
Conjoint Analysis: Step 4 and Product Preferences7m
Attribute Trade-offs2m
Attribute Importances4m
Conjoint Analysis: Willingness to Pay5m
Assignment Debrief: Learning about the Market Using Conjoint Analysis3m
Assignment Debrief: Calculating WTP Using Conjoint3m
1 lectura
Week 2 Case Questions10m
2 ejercicios de práctica
Learning about the Market30m
Calculating WTP Using Conjoint45m
Semana
3

Semana 3

5 horas para completar

Price Recommendation

5 horas para completar
2 videos (Total 8 minutos)
2 videos
Assignment 3 Debrief1m
Semana
4

Semana 4

3 horas para completar

Curveball

3 horas para completar
15 videos (Total 67 minutos), 2 lecturas, 1 cuestionario
15 videos
Signaling Games4m
Extensive Form Signaling Games7m
Gas Wars and Takeaways4m
Competitor Pricing Models3m
Competitive Price Moves: Understand Competitive Dynamics9m
Competitive Price Moves: Assess Your Options6m
Competitive Price Moves: Choose and Execute Best Move4m
Price Wars6m
Assignment 4 Debrief1m
The Three Lenses Across Industries4m
The Art and Science of Pricing3m
A Career in Pricing3m
Why I Love Pricing3m
Course Conclusion30s
2 lecturas
Philips: Pricing the LED Bulb (B)30m
Week 4 Case Questions10m
1 ejercicio de práctica
Responding to Competitor Moves30m

Reseñas

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Pricing Strategy Optimization

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