In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Este curso forma parte de Programa especializado: Pricing Strategy Optimization
Ofrecido Por
Programa especializado: Pricing Strategy OptimizationUniversidad de VirginiaAcerca de este Curso
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Habilidades que obtendrás
- Competition (Economics)
- Conjoint Analysis
- Pricing Strategies
- Executive Presentation
- Pricing Economics
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
Ofrecido por
Programa - Qué aprenderás en este curso
Retail Market Dynamics
Customer Value and Conjoint Analysis
Price Recommendation
Curveball
Reseñas
- 5 stars80 %
- 4 stars14,19 %
- 3 stars3,22 %
- 2 stars1,93 %
- 1 star0,64 %
Principales reseñas sobre PRICING STRATEGY IN PRACTICE
This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.
Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.
A course that is well taught and highly informative. Recommend it and the specialisation :)
The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing
Acerca de Programa especializado: Pricing Strategy Optimization
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
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