Debrief: Learning about the Market Using Conjoint Analysis

Del curso dictado por Universidad de Virginia
Pricing Strategy in Practice
41 ratings
Universidad de Virginia
41 ratings
Curso 4 de 4 en SpecializationPricing Strategy Optimization
De la lección
Customer Value and Conjoint Analysis

Conoce a los instructores

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice