Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso forma parte de Programa especializado: Estrategia de Negocios
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ofrecido por
Programa especializado: Estrategia de NegociosUniversidad de VirginiaAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que obtendrás
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
2 horas para completar
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 horas para completar
11 videos (Total 48 minutos), 5 lecturas, 1 cuestionario
2 horas para completar
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 horas para completar
10 videos (Total 66 minutos), 1 lectura, 1 cuestionario
1 hora para completar
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 hora para completar
8 videos (Total 43 minutos), 1 lectura, 1 cuestionario
4 horas para completar
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 horas para completar
7 videos (Total 40 minutos), 3 lecturas, 3 cuestionarios
Reseñas
- 5 stars82,13 %
- 4 stars15,18 %
- 3 stars1,78 %
- 2 stars0,33 %
- 1 star0,55 %
Principales reseñas sobre FOUNDATIONS OF BUSINESS STRATEGY
por AM10 de jun. de 2020
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
por AH7 de feb. de 2016
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
por AS9 de jun. de 2020
i loved this course but little more descriptions and meaning of business terms will be better if included as many of us are not from finance background rest the course is must taken
por KJ10 de ene. de 2021
Really enjoyed this course, the Professors are awesome presenting in a very clear, comprehensive way. Learned alot! I feel like they are training me to become a high tech executive/analyst. Thank you!
Acerca de Programa especializado: Estrategia de Negocios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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