Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso forma parte de Programa Especializado - Estrategia de Negocios
Foundations of Business Strategy
ofrecido por
Acerca de este Curso
101,344 vistas recientes
Resultados profesionales del estudiante
32%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Qué aprenderás
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que obtendrás
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Resultados profesionales del estudiante
32%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 14 horas para completar
Sugerido: 4 weeks of study, 2-5 hours/week
Inglés (English)
Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)
Programa - Qué aprenderás en este curso
2 horas para completar
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 horas para completar
11 videos (Total 48 minutos), 5 lecturas, 1 cuestionario
11 videos
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
5 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Begin the Competitive Position Assignment10m
1 ejercicio de práctica
Introduction to Strategic Analysis30m
2 horas para completar
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 horas para completar
10 videos (Total 66 minutos), 1 lectura, 1 cuestionario
10 videos
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
1 lectura
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Industry Structure30m
1 hora para completar
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 hora para completar
8 videos (Total 43 minutos), 1 lectura, 1 cuestionario
8 videos
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
1 lectura
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Firm Capabilities30m
4 horas para completar
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 horas para completar
7 videos (Total 40 minutos), 3 lecturas, 3 cuestionarios
7 videos
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
3 lecturas
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2 ejercicios de práctica
Determining Competitive Position30m
Peer Review Practice30m
Revisiones
Principales revisiones sobre FOUNDATIONS OF BUSINESS STRATEGY
por VKJul 19, 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
por TMMay 1, 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
por MNFeb 21, 2016
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
por SAOct 15, 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
por NGJan 19, 2016
Very good course structure. Good lectures and lecturers. Good additional material and in general a very interesting course on the foundations of Business Strategy. Highly recommended!
por AHFeb 7, 2016
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
por MTMar 2, 2018
Impressed with the balance of breadth and depth. Complex issues delivered in an accessible manner. Practical exercises that enable you to put what you've learned to use right away.
por PPJun 28, 2019
Excellent course for people with minimal business understanding and who wants to understand how to analyze a business. The pedagogy and the material and case study are interesting.
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Acerca de Programa especializado Estrategia de Negocios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
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