Acerca de este Curso

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Resultados profesionales del estudiante

32%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)

Qué aprenderás

  • How to use the SWOT, competitor, and environmental analysis tools

  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • How to complete a capabilities analysis and how to use this analysis to guide decision making

  • How to analyze the advantages and disadvantages of four generic competitive positions

Habilidades que obtendrás

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure

Resultados profesionales del estudiante

32%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)

ofrecido por

Logotipo de Universidad de Virginia

Universidad de Virginia

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(11,069 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

Introduction to Strategic Analysis

2 horas para completar
11 videos (Total 48 minutos), 5 lecturas, 1 cuestionario
11 videos
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
5 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Begin the Competitive Position Assignment10m
1 ejercicio de práctica
Introduction to Strategic Analysis30m
Semana
2

Semana 2

2 horas para completar

Analyzing Industry Structure

2 horas para completar
10 videos (Total 66 minutos), 1 lectura, 1 cuestionario
10 videos
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
1 lectura
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Industry Structure30m
Semana
3

Semana 3

1 hora para completar

Analyzing Firm Capabilities

1 hora para completar
8 videos (Total 43 minutos), 1 lectura, 1 cuestionario
8 videos
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
1 lectura
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Firm Capabilities30m
Semana
4

Semana 4

4 horas para completar

Determining Competitive Position

4 horas para completar
7 videos (Total 40 minutos), 3 lecturas, 3 cuestionarios
7 videos
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
3 lecturas
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2 ejercicios de práctica
Determining Competitive Position30m
Peer Review Practice30m

Revisiones

Principales revisiones sobre FOUNDATIONS OF BUSINESS STRATEGY

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Acerca de Programa especializado: Estrategia de Negocios

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Estrategia de Negocios

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