Este curso forma parte de Programa especializado: Entrepreneurship: Growing Your Business

4.6
estrellas
249 calificaciones

Alex Cowan

10.411 ya inscrito

Ofrecido Por

Programa especializado: Entrepreneurship: Growing Your BusinessUniversidad de Virginia

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Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. 
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Laboratorios de Coursera

Incluye proyectos de aprendizaje prácticos.

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Curso 4 de 4 en

Programa especializado: Entrepreneurship: Growing Your Business

Nivel principiante

Some experience with business development and innovation is helpful, but not required.

Aprox. 3 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation

Habilidades que obtendrás

Product/Market Fit
Business Model
Product Management
business focus
corporate innovation

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Laboratorios de Coursera

Incluye proyectos de aprendizaje prácticos.

Obtén más información sobre los laboratorios de Coursera

Curso 4 de 4 en

Programa especializado: Entrepreneurship: Growing Your Business

Nivel principiante

Some experience with business development and innovation is helpful, but not required.

Aprox. 3 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,76/5 (65 calificaciones)

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

423.953 alumnos

20 cursos

Ofrecido por

Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

Obtén más información sobre Coursera para Empresas

Programa - Qué aprenderás en este curso

Semana1

Semana 1

2 horas para completar

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

2 horas para completar

18 videos (Total 81 minutos), 1 lectura, 1 cuestionario

18 videos

Focusing Innovation with the Business Model Canvas2mGetting Started with the Canvas2mMaking the Canvas Work for You: Your Role4mMaking the Canvas Work for You: Product Phase4mMeet Enable Quiz2mCreating a Testable Product/Market Fit5mKnowing Your Customer5mGetting to Know Your Customer Better: Think See Feel Do4mKnowing What Propositions to Test6mCreating Testable Propositions3mTesting Your Propositions8mSculpting the Customer Journey: AIDAOR3mStoryboarding AIDAOR7mDelivering the Customer Journey through Customer Relationships and Channels2mMapping Customer Relationships and Channels6mPersona/Proposition Fit and Revenue Drivers6mScaling Product/Market Fit with the Growth Hacking Canvas5mCreating a Culture of Experimentation1m

1 lectura

Course Overview & Requirements10m

1 ejercicio de práctica

Week 1 Quiz on Focusing for Profitability and Growth30m

Semana2

Semana 2

1 hora para completar

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.

1 hora para completar

10 videos (Total 48 minutos)

10 videos

The Focused Organization1mUnderstanding Business Model Type4mBusiness Model Type Implications6mKey Activities vs Important Activities3mKey Activities and Strategy-Driven Process Design8mKey Partners3mCosts Now vs. Costs Later6mThe Hard Things about Digital Transformation & Corporate Innovation7mFocusing Your Innovation Pipeline with the Corporate Innovation Canvas5mCourse Conclusion56s

1 ejercicio de práctica

Week 2 Quiz on Focusing Your Organization30m

Reseñas

4.6

76 reseña

5 stars
74,40 %
4 stars
17,60 %
3 stars
5,20 %
2 stars
2 %
1 star
0,80 %

Principales reseñas sobre INNOVATING WITH THE BUSINESS MODEL CANVAS

por JM13 de may. de 2021

Very well executed, however, i found the course abit complex and i was hoping that the case studies used would be brought nearer home

por AB23 de sep. de 2019

The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.

por WY24 de nov. de 2020

Great stuffs but it is too short. It would be great if Alex can provide more examples of some real live existing companies. Nevertheless, it is highly recommended

por RO25 de abr. de 2021

Great for everyone looking to start and grow a modern business! So many nuggets of wisdom, advice and practical activities for you to do to ensure maximum chances of success

Ver todas las reseñas

Acerca de Programa especializado: Entrepreneurship: Growing Your Business

Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions. This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Innovating with the Business Model Canvas

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Qué aprenderás

Habilidades que obtendrás