Jun 30, 2018
A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.
Mar 25, 2018
I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.
por Trinh H T•
Dec 01, 2017
Good for someone who is in the very beginning stage of Marketing Analytics.
por Jorge P•
Jan 04, 2017
Sep 24, 2016
Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!
por Sathish P•
Jun 22, 2017
The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.
por Kevin N•
Feb 06, 2016
While slightly difficult the professor did a fantastic job of adding humor to make the class more engaging. He started with the general principles of the course material to give us a basic understanding and then followed it up with with the reinforcing technical knowledge of the equations. My only complaints are the information comes at you very quickly and when complex requires rewinding several times to understand. Also I wish some of the work was actually linked to some analytic software to get a real feel for what the interaction would be like in real world situations taking the information directly from the dashboard and implementing it into a strategy.
por Ram S•
Apr 26, 2017
I liked this course very much. Best part of this course was assignment.
por Luis H S•
Aug 27, 2018
por Abhinav M•
Oct 25, 2018
The concepts were well explained.
por Dr. P R K•
Sep 06, 2018
Good introductory lectures on the topics. However, as Raj repeatedly makes clear his arithmetic is terrible and thus misleading in many places. If the lectures can't be redone, at least an updated formulary with correct formula should be provided. In many places when he means percentage he uses fraction and viceversa. Otherwise, the course material is all good and informative.
por Josephine F•
May 06, 2019
The professor was great! Easy to understand. Loved how I could pause my course when I needed and resume anytime that was convenient to my schedule. I learned a lot about what it takes to make a good marketing decision. Hope to use what I learned in real life marketing experiments.
Founder of Mother of Innovation
por Avaneesh k•
Apr 28, 2019
More content would be more beneficial.
por Martez M•
Jun 24, 2019
Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!
por Muhammad S Z•
Jun 30, 2019
Said course is a good starter to for learning Marketing Analytics
por Rajeshkumar A•
Jul 28, 2019
Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics
por Ralitsa T•
Jun 07, 2019
I would suggest supporting the new terminology with more examples.
por Tanya S•
Aug 11, 2019
Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process
por CHANDAN K•
Aug 23, 2019
the course structure is but it should be more collaborative.
por Abhiyan V•
Aug 27, 2019
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
por Rakhul N•
Aug 28, 2019
Good Beginners course For Marketers!
Sep 02, 2019
this course is really helpful for those who study marketing first time.
por Vinay P•
Jun 15, 2019
Good explanation with a number of real-life cases.
por Savinay K S•
Sep 19, 2019
Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.
por Andrew B•
Oct 22, 2019
In my opinion this is a great course to see whether you are interested in the broader field of marketing analytics. You are introduced to many concepts used in this field and get an idea of what some of your responsibilities would be. One thing I would have benefited from is an idea of what kind of software/tools are used to do this work on a daily basis. I am curious about what taking this the next step would be and imagine it would be learning how to use one of the common tools to do this work in industry.
por Aishwarya L R•
Oct 26, 2019
Good start for the ocean on Marketing Analytics!
por Kalyani S•
Dec 03, 2019
Very helpful in every way. Had great time learning!