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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

1,222 calificaciones
293 revisiones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;

Principales revisiones


Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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276 - 289 de 289 revisiones para Análisis de marketing

por antanasp

Sep 05, 2017

The first lessons were really good then the quality went down.

por Avinash R I

Mar 03, 2020

Felt that the course is too basic. Should have more details.

por Fred Z

Dec 06, 2015

It has great content.

A good investment of your time.

por Wong, W M

Apr 08, 2017

Interesting, and helpful.

por mohsen y

Nov 14, 2015

Not bad by the now

por sudhira p

Feb 08, 2017


por Angela P

Jun 11, 2019

The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess

por András K

Apr 01, 2018

Typical university course: low level of practical understanding or usability.

por Rishi

Nov 11, 2015

Difficult to follow.

por Yevgen S

Jun 17, 2018

too basic n theoretical, unnecessary jokes

por Mahdi T C

Jun 22, 2018

This course is much more difficult

por nyinyizaw

Jul 31, 2016

A little be difficult for me.

por melki b

Dec 07, 2018

pourquoi les quiz sont payés

por Suyash P

Mar 06, 2018