Chevron Left
Volver a Análisis de marketing

Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,148 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filtrar por:

1551 - 1575 de 1,767 revisiones para Análisis de marketing

por Anurag D

14 de jul. de 2020

por Ralitsa T

7 de jun. de 2019

por Shreeya S

11 de jun. de 2020

por Muhammad S Z

30 de jun. de 2019

por Rhea M

20 de ago. de 2020

por Connie N L K

1 de oct. de 2020

por Bilal A

24 de abr. de 2020

por saurav b

7 de may. de 2020

por Kaival R

16 de abr. de 2020

por Dedi N

30 de may. de 2020

por akinyiga o

24 de may. de 2020


23 de ago. de 2019


1 de sep. de 2021

por Dario M

10 de jun. de 2021

por Jignesh P

16 de may. de 2020

por Arpit R

27 de jul. de 2020

por Natthapong I

3 de may. de 2020

por Sergio O

16 de oct. de 2017

por Wynona R N

14 de abr. de 2020

por Shabaz A

18 de jul. de 2020

por Fatima Y

6 de abr. de 2020

por Edwin A

9 de jul. de 2020


15 de jul. de 2020


22 de may. de 2020

por Cecil W

7 de ene. de 2020