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Volver a Análisis de marketing

Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,108 calificaciones
1,751 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1601 - 1625 de 1,749 revisiones para Análisis de marketing

por rajat b

29 de abr. de 2020

Amazing Course for a Beginner.

por bavneet k

26 de abr. de 2021

Amazing course, quite helpful

por Lanie T

27 de jun. de 2020

very helpful I learned a lot.

por Aparna K

5 de feb. de 2016

A perfect practical package!


15 de may. de 2020

nice details & good content

por Md. A R N

22 de ago. de 2020

Very well designed course.

por R M k

24 de jun. de 2020

good course,Learned a lot


1 de jun. de 2020

thank you for this course

por Paramveer S B

30 de jun. de 2020

thanks for your support.

por Abhiman S

29 de may. de 2020

Tedious but interesting.

por Santosh B

15 de may. de 2020

thnks for ur support sir

por S A

31 de may. de 2020


Good intersting course

por Devkant K

9 de may. de 2020

Very Interesting Course

por jayesh b

19 de abr. de 2020

Where is my certificate


12 de may. de 2020


por Amirhosein R S

12 de abr. de 2021

It is a useful course

por Anku P

6 de may. de 2020

Great starter course!

por Ayushman s

14 de dic. de 2021

accent was not clear

por Sagar H V

9 de ene. de 2019

Enjoyed the course.


10 de jul. de 2021

Outstanding course

por nikhil h

28 de oct. de 2020

really good course

por Deleted A

21 de oct. de 2020

Have not completed

por L3MNXO

2 de sep. de 2020

good one for sure

por Aditi S

10 de may. de 2020

Awesome loved it!

por Jorge P

4 de ene. de 2017

Excellent teacher