I like this class, give many tools to be use in marketing analytics, however I feel it omitted some basic information that some of us could understand untill we search out it. Now, I do see more value in marketing than just make a basic marketing project, it definetly will help in my professional life.

This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)

This is a very compact course. I have learned very crucial calculations. Few times I faced challenged with quiz and calculations. This is not easy, as expected. It will be better if the course slides are more organized. Also, there should be an incorporation of marketing literature and book contents.

Overall, it was a valuable course foe me. Makes me understand about essential of marketing analytics. So many number come out, though... By the way the data that is used in this course was little bit old. Its was 2015 at newest. One thing I want them to improve is refresh the data. Thank you.

I would rate 5 stars if the name of the course was Introduction to Marketing Analytics, since it doesn't go in depth in the matemathical concepts or the reason of use in certain parts of it. Either way, It is a very good course to open up about different ways to doing marketing analytics

Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!

Great course! Was productive despite being concise. The faculty made it easy to understand and grasp the concept, while adding a fair sense of humour to keep the motivation levels high. A good recommended course for anyone who wants to step into analytics in the marketing side.

Some things are not explain so well, and that have a big impact during the course, and in the exams application along the course, but besides that , for me, that course was a good challenge and i learn a lot with Raj, a special thanks for all the crew and eat your vegetables!

I found this was a well-organized fundamental course, despite my slight disappointment that I wanted to gain more knowledge and concepts on some other analysis methods. If you look for analytics course that focuses more on tool or skill, this is not the one.

Extremely useful for beginners. However, it does require a basic understanding of marketing.

My recommendations before starting the course

1) Brush up basic math

2) Brush up basic marketing

3) Get access to Google Analytics (Demo Model) for practical learning

This is a good course in terms of content, but the testing and quizzing is quite relentless. A long practice quiz before every graded quiz just takes too long. Raj is a great teacher, but this course is for people who have a good math ability already.

The course covers all the part of marketing which is really reqied to understand the senario of the market. the faculty member explain it in a very well manner.i like the activity also which they give.over all course is too good and intresting.

It is a nice course for conceptual knowledge on Marketing Analytics. Very nicely delivered by the professor and easy to understand the concepts. i would recommend this course if you want to learn the basic concepts of Marketing Analytics.

I had a lot of fun learning this course. The instructor is very active and tries hard to explain all the aspects of marketing analytics, but it has some points that are hard to understand, maybe it needs more examples. Thank you so much!

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

I would recommend this course for beginners in marketing and Professor explained every detail of the concepts clearly. I really enjoy and learn different concepts of marketing analytics. Thank you for offering this course!!

Challenging enough though I felt like he could have delved a little deeper into some aspects....too much surface knowledge and generalization. All in all, a good intro for those looking for an introductory overview of M.A.

Requires a bit of fundamental understanding of statistics to understand and follow better with the course. Some concepts are a bit difficult to understand fully while the math part is rather straightforward and simple.

Really interesting and practical insights gained through this course in the marketing arena! The real life scenario from the specialists shared is very interesting in terms of the applicability of analytics concepts.

The course describes very well the quantitative aspect of marketing. I have learned how to calculate brand equity , Customer Lifetime Value (CLV) , how to design marketing experiments and perform regression analysis.

The course was amazing to take part in. Learnt a lot and was challenged throughout the lessons. The facilitator was very engaging. I would however reccomend shorter modules each week to ensure maximum concentration

Thanks, it made me think in different aspects. However, I don't like how the assignments operated. It is so easy to cheat someone's assignment and someone even cheated my assignment. It was not a nice experience.

This is a good course provide fundamental for reading Analysis Statistic in Marketing. I think we should need prepare some fundamental in Statistic before learning this course, this might bring a better result.

Proffessior is really nice and got so much information here. Loved the course although it could be more centric to brands and there should be more case study i feel. But it's fine overall it's great learning.

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.